Blondey is still salty about how he entered the UK fashion game with the skate focus only to find that there were a dozen other brands using lo-fi grainy VHS skate footage to advertise their clothes
I know personally that he's invested a ton of money into marketing/fashion agencies to try to get his brands afloat, but there's only so much dad's money can buy (it's not style or originality)
as someone else said here, the dude had a decent back 3 and impossible, would have been enough to get him far along in the UK skate scene
watch the rest of his projects pay their way onto high snobiety features for the foreseeable future - he's an absolute joke outside of pay to play media