This makes sense, I'm sure they will sell a hefty amount shoes if he gets a pro model. Vans is the only big shoe brand associated with skateboarding to the average person, so having the most widely known skater is just a double whammy. Think that's where lakai thought the sales would fly in but if the general publics perception of lakai is anything like my none-skate friends then it just looks like a discount store brand.
I bet if you asked 90% of people on the street what shoe brand Tony Hawk skates for they would have said Vans anyway haha