Berrics knows exactly what they're doing and it will work great. Obviously the SLAP demographic is not what they are going for here.
Actually, looks like they are already sold out.
I don't personally enjoy this branding and marketing, just like Remive and all that don't appeal to me, but obviously this new style of youtube/skatepark/limited edition skate company has a lot of appeal some younger demographic. I also think most modern pop music is terrible and I don't understand what they hell is going on with the tiktok, but such happens when one gets older.
I used to be with it, but then they changed what it was. Now, what I'm with isn't it. And what's it seems weird and scary to me.