Did Breitbart change into something more nefarious or something over the last 8 years or so? Or did they attract a new, more racist base of followers? I'm asking honestly as I haven't kept up with it since my dad died...
My late conservative father used to be aware of and visit their website around 2010. And my father wasn't really racist. He was just an old white guy who didn't understand why I liked Jennifer Lopez's big booty and who turned off my Tupac mixtapes when we were driving on road trips (though one time I put on some instrumentals and caught him nodding his head).
He listened to Cream and the Doors and America and wore socks under his birkenstock sandles. He called weed "dope". He thought Bernie Mac was funny. He never used any racial slurs.
Despite him going to Breitbart, I don't think my father was a racist...just insulated in his white conservativeness. So I guess unless I hear about Lance Mountain pulling any racist shit, I'll just give him the benefit of the doubt.
The last thing I remember about the Breitbart website was they were left with a lot of egg on their face after the Shirley Sherrod tape, then the Breitbart guy died, then I heard that Steve Bannon guy took over.
"Canada to Invest $40m Into ‘Home Ownership Opportunities’ for Black People Only"
I have not really been on their site often but you'd be quick to notice they often use inflammatory headlines that have a commanding tone. In a sense, that's news for you, especially in the age of clicks and web traffic. Trying to grab the reader has gotten more and more difficult, so click bait titles are becoming commonplace. Taking one look at that headline though...it sounds at once accusatory, black people are seeking preferential treatment, and also like a call to arms against an injustice.
This isn't every article but it does shape Brietbart's identity a bit. If someone just wants un-bias sports, entertainment, food etc, you'd probably look to other publications. I can't see why someone would read Brietbart, if not primarily for their political output and their supplementary content second.
Edit: Checked out the instagram and it's purely politics