Thoughts on Gifted Hater?

[lurkluke]

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How do brands making a video actually calculate the return on investment of all the money they put into trips and whatever else over that time period? Does a video finally drop after a year of filming and immediately their sales rise high enough to cover a year's worth of investment and they can say hey that was all worth it? It all just seems like it would be so difficult to walk away after spending all that money with cold hard numbers as you can't put half of skateboarding 'metrics' like cool factor into your spreadsheet.

[close]

This is the reason why brands like sci fi sell 40 dollar low quality ts and 80 plus dollar hoodies. The mark up obviously isn't for the quality but to support a team and trips like these. From what I can tell, the product is selling well and making a videoo is just an investment to reup on reasons their fans will continue to buy the gear.

He also lucked out getting free tour video coverage with these GH vlogs.

That's not luck - it's brand strategy.

[swellbowed]

[Gnarfunkell]

I know some videos/companies have been shit on for trying too hard for it to seem like they're having a lot of fun together, but these recent videos are giving me the opposite vibe.

This trip seems awkward and boring based on what I see

[manysnakes]

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How do brands making a video actually calculate the return on investment of all the money they put into trips and whatever else over that time period? Does a video finally drop after a year of filming and immediately their sales rise high enough to cover a year's worth of investment and they can say hey that was all worth it? It all just seems like it would be so difficult to walk away after spending all that money with cold hard numbers as you can't put half of skateboarding 'metrics' like cool factor into your spreadsheet.

[close]

It's simply advertising.

[streetmeat]

‘ryans gay little pizza’ killed me

[easymoneysniper]

I know some videos/companies have been shit on for trying too hard for it to seem like they're having a lot of fun together, but these recent videos are giving me the opposite vibe.

This trip seems awkward and boring based on what I see

i disagree. i think they're all just enjoying what seems like a chill and relaxed skate trip. all of them seem to get along and I bet it's a little awkward to have a camera pointed at u during regular life shit. off camera i'm sure the vibes are better.

I've enjoyed every video. some of the spots they've gone to look really sick and I'm hoping they're all stacking some dope shit!

[No Wave Comply]

I know some videos/companies have been shit on for trying too hard for it to seem like they're having a lot of fun together, but these recent videos are giving me the opposite vibe.

This trip seems awkward and boring based on what I see

Yeah. Whataburger, pizza, bowling, private indoor park sessions, hot tub/pool, temporary tattoos, ninja stars, skating as part of one of the best teams around; looks like a real slog.

[Burton Ernie]

all the Sci Fi skaters are pretty interesting to me and these vlogs seem like a genuine good time. That spot with the mellow bank to curb and the flat rails looks amazing.

[cornman]

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I know some videos/companies have been shit on for trying too hard for it to seem like they're having a lot of fun together, but these recent videos are giving me the opposite vibe.

This trip seems awkward and boring based on what I see

[close]

Yeah. Whataburger, pizza, bowling, private indoor park sessions, hot tub/pool, temporary tattoos, ninja stars, skating as part of one of the best teams around; looks like a real slog.

My man is waiting for the episode where the piercing kids meet back up and sell the crew an eight ball and they get zooted in a Tuscon strip club/lunch buffet.

[No Wave Comply]

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I know some videos/companies have been shit on for trying too hard for it to seem like they're having a lot of fun together, but these recent videos are giving me the opposite vibe.

This trip seems awkward and boring based on what I see

[close]

Yeah. Whataburger, pizza, bowling, private indoor park sessions, hot tub/pool, temporary tattoos, ninja stars, skating as part of one of the best teams around; looks like a real slog.

[close]

My man is waiting for the episode where the piercing kids meet back up and sell the crew an eight ball and they get zooted in a Tuscon strip club/lunch buffet.

*SNORT* And now we show you the real Tucson.

[radcunt]

Is this the first ever vlog of a pro team tour?  Don't think i've ever really thought about the fruitless pursuit of spots and how expensive it'd be until just watching it unfold.  Jerry must be some kinda fuckin' Ramdas cunt to just be hanging, skating the spots while being cool about not getting anything, but he knows the deal I guess.  Been super fun to watch and good marketing for whatever comes of the footage but even just a pissy little trip like this would cost what, like 10k?

[radcunt]

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How do brands making a video actually calculate the return on investment of all the money they put into trips and whatever else over that time period? Does a video finally drop after a year of filming and immediately their sales rise high enough to cover a year's worth of investment and they can say hey that was all worth it? It all just seems like it would be so difficult to walk away after spending all that money with cold hard numbers as you can't put half of skateboarding 'metrics' like cool factor into your spreadsheet.

[close]

I doubt video releases correlate directly to board sales, unless of course you have something like a Limosine model where you drop product and videos simultaneously. Moreso video releases play a major part of the marketing of a brand, making sure its reputation, image, and relevancy is ensured so that income consistently comes in at a sufficient level. For example, brands like Toy machine, Zero, and Alien wouldn't do the numbers they do today without having released their seminal full-lengths. It's kind of a necessary investment for any company in skateboarding; and I bet it's less about how much you spend for a trip than how your spending results in the 'best' video (one that has impact in terms of views and/or legacy).

The issue you bring up is one of running a skate company solely on "cold hard metrics". It's why venture capitalist involvement in skate companies often results in failure. Skateboarding is difficult in this way, as you rightly assume; no MBA can prepare someone adequately for running a skate company.

I think Sci-Fi putting Joa on generates, among other things, a relatively cheap way of marketing the brand. Joa will put out ten videos advertising the brand and its riders inadvertently in the time and resources it takes Jerry to put together one full-length.

These videos might generate just as many views as a full length too. Doesn't have the same weight, but you could say does way more for brand connection for fans.

[swellbowed]

Is this the first ever vlog of a pro team tour? Don't think i've ever really thought about the fruitless pursuit of spots and how expensive it'd be until just watching it unfold.  Jerry must be some kinda fuckin' Ramdas cunt to just be hanging, skating the spots while being cool about not getting anything, but he knows the deal I guess.  Been super fun to watch and good marketing for whatever comes of the footage but even just a pissy little trip like this would cost what, like 10k?

Thinking this could've been the first vlog of a pro team tour

[Steely Daniel]

I liked how lifted tater used Deftones - Be Quiet and Drive as a joke for the exaggerated ride on grind part and then it's listed in the credits for the new Carhartt vid coming out lol

[radcunt]

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Is this the first ever vlog of a pro team tour? Don't think i've ever really thought about the fruitless pursuit of spots and how expensive it'd be until just watching it unfold.  Jerry must be some kinda fuckin' Ramdas cunt to just be hanging, skating the spots while being cool about not getting anything, but he knows the deal I guess.  Been super fun to watch and good marketing for whatever comes of the footage but even just a pissy little trip like this would cost what, like 10k?

[close]

Thinking this could've been the first vlog of a pro team tour

Never seen that, thanks! 

[radcunt]

I liked how lifted tater used Deftones - Be Quiet and Drive as a joke for the exaggerated ride on grind part and then it's listed in the credits for the new Carhartt vid coming out lol

Call him what you want, but he's a real trendwatcher. 

[Steely Daniel]

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I liked how lifted tater used Deftones - Be Quiet and Drive as a joke for the exaggerated ride on grind part and then it's listed in the credits for the new Carhartt vid coming out lol

[close]

Call him what you want, but he's a real trendwatcher.

Hey, I'm enjoying the slop from the trough like everyone else!

Fat Bill shoutout and "I thought we were about to see your Glick" were today's highlights.

I just heard the same song again in the new Dern bros video too... for the Dana Hills High kinked rail skate history video. Holy fuck that's a lot of words. Logan Kirshak 5050 bs180 out in unknown video.

[chudzinski]

I love that vlogman picked up on the kids talking about GH more than Jerry.

[Sick Duck]

Is this the first ever vlog of a pro team tour?  Don't think i've ever really thought about the fruitless pursuit of spots and how expensive it'd be until just watching it unfold.  Jerry must be some kinda fuckin' Ramdas cunt to just be hanging, skating the spots while being cool about not getting anything, but he knows the deal I guess.  Been super fun to watch and good marketing for whatever comes of the footage but even just a pissy little trip like this would cost what, like 10k?

i don’t know how long the trip is but no way is it close to 10k

[prisoner223]

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Is this the first ever vlog of a pro team tour?  Don't think i've ever really thought about the fruitless pursuit of spots and how expensive it'd be until just watching it unfold.  Jerry must be some kinda fuckin' Ramdas cunt to just be hanging, skating the spots while being cool about not getting anything, but he knows the deal I guess.  Been super fun to watch and good marketing for whatever comes of the footage but even just a pissy little trip like this would cost what, like 10k?

[close]

i don’t know how long the trip is but no way is it close to 10k

Idk bro those were pretty big pizzas

[Shifty Flip]

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I know some videos/companies have been shit on for trying too hard for it to seem like they're having a lot of fun together, but these recent videos are giving me the opposite vibe.

This trip seems awkward and boring based on what I see

[close]

Yeah. Whataburger, pizza, bowling, private indoor park sessions, hot tub/pool, temporary tattoos, ninja stars, skating as part of one of the best teams around; looks like a real slog.

[close]

My man is waiting for the episode where the piercing kids meet back up and sell the crew an eight ball and they get zooted in a Tuscon strip club/lunch buffet.

[close]

*SNORT* And now we show you the real Tucson.

*SNORT* Someone’s been to the Tuscon Gem n Mineral show. *gag*

[radcunt]

Expand Quote

Is this the first ever vlog of a pro team tour?  Don't think i've ever really thought about the fruitless pursuit of spots and how expensive it'd be until just watching it unfold.  Jerry must be some kinda fuckin' Ramdas cunt to just be hanging, skating the spots while being cool about not getting anything, but he knows the deal I guess.  Been super fun to watch and good marketing for whatever comes of the footage but even just a pissy little trip like this would cost what, like 10k?

[close]

i don’t know how long the trip is but no way is it close to 10k

I guess in Australia it'd be 10k

[munchbox]

10k is around 125 sci fi hoodies

[yghartsyrt]

10k is around 125 sci fi hoodies

Plus the trip counts as a business expense when it comes to taxes.

[Gnarfunkell]

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I know some videos/companies have been shit on for trying too hard for it to seem like they're having a lot of fun together, but these recent videos are giving me the opposite vibe.

This trip seems awkward and boring based on what I see

[close]

Yeah. Whataburger, pizza, bowling, private indoor park sessions, hot tub/pool, temporary tattoos, ninja stars, skating as part of one of the best teams around; looks like a real slog.

Jeez I really got downvoted for this lol. I should clarify I don't think those activities are boring, but the videos themselves are full of mundane clips/moments. I shouldn't be surprised though since Joa said that posting something daily for this trip will lend itself to kinda boring videos.

[Billy Bitchcakes]

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I liked how lifted tater used Deftones - Be Quiet and Drive as a joke for the exaggerated ride on grind part and then it's listed in the credits for the new Carhartt vid coming out lol

[close]

Call him what you want, but he's a real trendwatcher.

[close]

Hey, I'm enjoying the slop from the trough like everyone else!

Fat Bill shoutout and "I thought we were about to see your Glick" were today's highlights.

I just heard the same song again in the new Dern bros video too... for the Dana Hills High kinked rail skate history video. Holy fuck that's a lot of words. Logan Kirshak 5050 bs180 out in unknown video.

That was in Play Dead. Different Deftones song though

[camel filters]

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10k is around 125 sci fi hoodies

[close]

Plus the trip counts as a business expense when it comes to taxes.

Sci Fi reposts people wearing their gear and riding their boards almost everyday. Like multiple times a day. Maybe other companies just refuse to do that but judging by the enthusiasm of their fans, they can afford a 10k tour even if it's unproductive and mainly just fun.

[yghartsyrt]

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10k is around 125 sci fi hoodies

[close]

Plus the trip counts as a business expense when it comes to taxes.

[close]

Sci Fi reposts people wearing their gear and riding their boards almost everyday. Like multiple times a day. Maybe other companies just refuse to do that but judging by the enthusiasm of their fans, they can afford a 10k tour even if it's unproductive and mainly just fun.

Totally agree with you here. My point was:
Even if the trip would cost 10k and sci-fi would be doing great, a skatetrip wouldn’t be so much of a problem, since it would count as a business expense

[camel filters]

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10k is around 125 sci fi hoodies

[close]

Plus the trip counts as a business expense when it comes to taxes.

[close]

Sci Fi reposts people wearing their gear and riding their boards almost everyday. Like multiple times a day. Maybe other companies just refuse to do that but judging by the enthusiasm of their fans, they can afford a 10k tour even if it's unproductive and mainly just fun.

[close]

Totally agree with you here. My point was:
Even if the trip would cost 10k and sci-fi would be doing great, a skatetrip wouldn’t be so much of a problem, since it would count as a business expense

I figured that was your point. I guess i was just piling on a similar sentiment 

[DVstorm_chaser]

Is this the first ever vlog of a pro team tour?  Don't think i've ever really thought about the fruitless pursuit of spots and how expensive it'd be until just watching it unfold.  Jerry must be some kinda fuckin' Ramdas cunt to just be hanging, skating the spots while being cool about not getting anything, but he knows the deal I guess.  Been super fun to watch and good marketing for whatever comes of the footage but even just a pissy little trip like this would cost what, like 10k?

https://youtu.be/2HRQy0hRoH8?si=0R1zv3VuKaFicmRZ