Tours are a small marketing spend for sure. 15k for a tour ain't that much if you're selling product, and it's probably closer to 5k as Jerry dogged em with only 2.5 pizzas, that woulda saved em 3k, 15 - 3 = 6 but in vibe terms it's probably more 10k i'm an economist, so they've def got their moneys worth from Joas vlogs anyway I reckon.