These business grindset ghouls are the scum of the earth. But it's funny see PRod break his keyfabe (maybe he doesn't even realize it himself, but that's prob. even worse) multiple times during a 40 minute timespan.
"I create this awesome product that flies off the shelves" to "Our products don't sell because the industry doesn't believe them" to "I don't really do any decisions, other people does them, I'm just the face for the company and I think what Primitive puts out is pretty wack".
Whole brand licensing thing that Primitive does is probably pretty lucrative when it works, but you need to put out so much shit to be able to stay afloat when the deals bomb. Like now they got a Attack on Titan series, but in the same mall they sell those Primitive boards, there's probably hundred other companies with AoT-shit on the shelves, skateboards included.
If Primitive wants to be seen cool in their core demographic, instead of brand license deals they should just
take a screenshot of a semi-obscure horror anime and put that on their shirt. That way you save money on licensing and skateboarders think your art direction is the coolest shit out there.
(I kid, I love Sci-Fi)