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With respect to everyone who has posted since the post about all the different setups, I have this to add:
Some days I don't really want to "be normal" on a skateboard, so something that is more just a cruiser can be a very welcome change, to just do laps of where ever I might be at the time.
A lot of special smaller cruisers are cut downs from original normal boards, not a shop bought complete like the Zip Zingers or so many others, which then makes things a little more personal or fun for some of those people who have taken the time and effort to reshape them, or as I used to do for kids and others, even just a regular used board turned around, shape the worn down tail in so it is a very blunt new nose, maybe the same a little for the new tail end too, old trucks and then soft wheels and there you go, instant DIY cruiser that can still be skated well enough if needed.
Some people who have lost the love of normal skateboards can really find peace and enjoy riding cruisers around, one in particular was a child prodigy, bright future, just burned out, so giving him one of those boards, he didn't quit and still skates again now, on any board he can get, rather than giving up and walking away, which he said he was going to do.
I think the only thing I have really spent money on with these are the wheels, as everything else has been old stuff and random left overs, but even then, there are still a lot of good parts out there you can buy specifically to make something more fun.
* I tried a polariser when someone brought one in, but wasn't really feeling it - yes personal opinion I know - but I have all manner of other random type boards for people to try and have a go on, so it is not a worry whatever people want to roll on, which is better than a whole lot of other things they could be doing if they didn't have a skateboard.