Ironically, hating on her as much as some of you have has provided the foil necessary to really bring her attention and boost her career. It is almost as if Vans is doubling down on their support for her to spite those who can't stand her. They're saying, "fuck you," it seems.
Also, from what I understand she doesn't have a full part in this Keepsake vid, just clips... that's gonna go over so well here I'm sure hahaha