They should have discreetly mailed Bobby DK a box like 10 years ago, or to Mosaic-era Stefan like 20 years ago. Definitely never should have arranged a photo shoot with T-Puds. Lacoste is/was a dope brand, with a lot of history and if you've ever walked into a Lacoste store it's pretty clear they sell quality goods that they design and manufacture themselves, unlike walking into a Zumiez, Vans or PacSun where it's all the same cheap polyester shit from china with different logos printed on as an after thought. I have a few 'Made in France' shirts and sweaters from Lacoste and the quality is unparalleled. Probably going to be a hot take here but I think the downfall of Lacoste started when they started shifting towards a more... 'Unisex' vision for the company. If you've checked their website in the past 3-4 years you might assume they are preparing for some dystopian future Europe where testosterone and estrogen production has been outlawed. Great if that's the look you're going for. Not an image I'm going to spend money to 'project'. All that being said this colab looks like shit, with neither brand actually producing any of the product, and the logos look like they were produced in 90 seconds on an iPhone.