King hasnʻt provided any videos or updates to their site... same with Disorder. Just relying on IG clips to promote their brand.
First off, IG is a huge way to promote. Most non-skaters and/or beginners are looking to IG/YouTube/TikTok for clips. They don't look forward to videos like people who have been skating for a bit look forward to videos.
Also, the biggest thing for Disorder is name recognition — Nyjah. He's kinda like this gen's Tony Hawk/Ryan Scheckler. In all the contests, big sponsors, etc.
My nephew works at Zumiez (yes, that place) and first time board buyers immediately want a Disorder because they know Nyjah from Olympics, SLS, etc. Boards are out as soon as they come in.
While Tyshawn and Nak are big, they're big names in the skate community and don't have quite the same pull as Nyjah.