And we come to my one of my most hated parts about consumerism.
You can’t just have a great product that works well, ticks most boxes, you also have to have a fucking ‘image’ that in all reality, has little to do with the product.
It’s the polishing of turds. Lipstick on pigs. Nike collabs with ‘core’ brands. It’s the most unredeemable, superficial bullshit that we are supposed to move on from after High school. But we still so desperately want to believe that Baker/Antihero/Spitfire/Independent actually mean something, that we didn’t tattoo our bodies with their logos, or pay them money for the privilege of giving them free advertising on our clothes.
But it is almost always completely empty and frivolous, and should be the last fucking thing we consider when choosing equipment to dance around on concrete with.
But ‘branding’ is so all-consuming, so ever-existent in our lives straight from birth, we take this Potempkin culture seriously.
If you like the was a board pops, jeans fit, wheels skrrrt, and trucks turn, by all means get them. But try not to take the marketing too seriously, for fucks sakes. It’s mostly dancing for your coins, don’t give it too much of your consideration.