Emerica containment thread

[DCLOVE]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I know everyone has had their own opinions on the Phocus G6 but want to point out that after all the G6 talk in here, the Phocus has the Pour-In G6 midsole which is the first new G6 outsole in years. Haven't skated it myself but have heard it's great from those who have.

What’s the difference ? I thought the current g6 soles were pour in? Also it’s been said you’re bringing back that hybrid g6 sole we’ve seen on previous models like the empire with the servold? Is that kinda like wafflecup? Where the back end is cup but the forefoot is more in line with a vulc? How does that tech work cause skatan made a point you can’t do much with vulc midsole wise cause you have to bake it .  Can you lay out the differences to the the 3?

[SlapTM]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I know everyone has had their own opinions on the Phocus G6 but want to point out that after all the G6 talk in here, the Phocus has the Pour-In G6 midsole which is the first new G6 outsole in years. Haven't skated it myself but have heard it's great from those who have.

[close]

What’s the difference ? I thought the current g6 soles were pour in? Also it’s been said you’re bringing back that hybrid g6 sole we’ve seen on previous models with the servold? Can you lay out the differences to the the 3?

So all the vulcs have the drop in G6 Foam insoles that you can just pull out while the cupsoles have the Pour-In G6 midsole which is the poured in layer of foam that isn't removable. What I mean by different, is that the Pour-In G6 has been on the same outsole for years now (Reynolds G6, KSL G6, Spanky G6, Figgy G6, Slip Cup) and has the same technology in the Phocus but with a whole new look on this model. For the Servold it was going to be a whole new Pour-In G6 outsole that would be a hybrid of a cup and vulc however now it's just on a vulc outsole with a new tread we're putting out. Hope that helps.

[DCLOVE]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I know everyone has had their own opinions on the Phocus G6 but want to point out that after all the G6 talk in here, the Phocus has the Pour-In G6 midsole which is the first new G6 outsole in years. Haven't skated it myself but have heard it's great from those who have.

[close]

What’s the difference ? I thought the current g6 soles were pour in? Also it’s been said you’re bringing back that hybrid g6 sole we’ve seen on previous models with the servold? Can you lay out the differences to the the 3?

[close]

So all the vulcs have the drop in G6 Foam insoles that you can just pull out while the cupsoles have the Pour-In G6 midsole which is the poured in layer of foam that isn't removable. What I mean by different, is that the Pour-In G6 has been on the same outsole for years now (Reynolds G6, KSL G6, Spanky G6, Figgy G6, Slip Cup) and has the same technology in the Phocus but with a whole new look on this model. For the Servold it was going to be a whole new Pour-In G6 outsole that would be a hybrid of a cup and vulc however now it's just on a vulc outsole with a new tread we're putting out. Hope that helps.

It does thanks. Is there a reason you ditched the hybrid for the servold? Just cost? We’ve seen it before on the empire right? Is that still something y’all wanna do cause I’m interested . Before I started skating the slip cups I was and still am a big fan of the crocketts for the hybrid sole. But I get where it might not be as much of a need as the current g6 cupsoles have a great forefoot board feel while still relieving a lot of knee and foot pain I get from your average vulc sole. Thanks for being so open Tim . Y’all get hate on here but the fact you and rothmeyer are on here answering questions is really why I’ll buy stuff from emerica or new balance over a lot of brands now, at least I know someone at the company is listening and relaying customer feedback to the proper teams.

[SlapTM]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I know everyone has had their own opinions on the Phocus G6 but want to point out that after all the G6 talk in here, the Phocus has the Pour-In G6 midsole which is the first new G6 outsole in years. Haven't skated it myself but have heard it's great from those who have.

[close]

What’s the difference ? I thought the current g6 soles were pour in? Also it’s been said you’re bringing back that hybrid g6 sole we’ve seen on previous models with the servold? Can you lay out the differences to the the 3?

[close]

So all the vulcs have the drop in G6 Foam insoles that you can just pull out while the cupsoles have the Pour-In G6 midsole which is the poured in layer of foam that isn't removable. What I mean by different, is that the Pour-In G6 has been on the same outsole for years now (Reynolds G6, KSL G6, Spanky G6, Figgy G6, Slip Cup) and has the same technology in the Phocus but with a whole new look on this model. For the Servold it was going to be a whole new Pour-In G6 outsole that would be a hybrid of a cup and vulc however now it's just on a vulc outsole with a new tread we're putting out. Hope that helps.

[close]

It does thanks. Is there a reason you ditched the hybrid for the servold? Just cost? We’ve seen it before on the empire right? Is that still something y’all wanna do cause I’m interested . Before I started skating the slip cups I was and still am a big fan of the crocketts for the hybrid sole. But I get where it might not be as much of a need as the current g6 cupsoles have a great forefoot board feel while still relieving a lot of knee and foot pain I get from your average vulc sole. Thanks for being so open Tim . Y’all get hate on here but the fact you and rothmeyer are on here answering questions is really why I’ll buy stuff from emerica or new balance over a lot of brands now, at least I know someone at the company is listening and relaying customer feedback to the proper teams.

Yeah just cost mostly as it would mean opening up an entire new cupsole mold as well as make the shoe pretty expensive near the $100 range. I never had the Empire myself but yes I believe you are correct. Appreciate the kind words and all of the support!

[Shrinedescender]

Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

I think they tap into that sportier side of Emerica that's not apart of the stereotypical brand image, but has existed nonetheless through shoes like the Westgates and stuff like the Elligton 1s earlier on. Not really my thing but they're not as horrendous as people make them out to be. The split sole design attracts most of the ire but otherwise they're fine looking. I think for what it's worth, eS and Adidas have released much worse in recent times.

[Thebird]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I think they tap into that sportier side of Emerica that's not apart of the stereotypical brand image, but has existed nonetheless through shoes like the Westgates and stuff like the Elligton 1s earlier on. Not really my thing but they're not as horrendous as people make them out to be. The split sole design attracts most of the ire but otherwise they're fine looking. I think for what it's worth, eS and Adidas have released much worse in recent times.

I'm open to trying them just to see how they skate.  Not really a fan of how they look, but I'm only going to skate in them, so I really don't care.

Emericatm - not sure if you know, but is this new g6 outsole on the Phocus grippier than the current one?  That was my only MINOR complaint - I just feel like the current ones could be a little grippier.

[Gray Imp Sausage Metal]

If there’s a vegan phocus I’ll cop (even though I’m mad you guys didn’t re-issue the actual phocus model)

[oyolar]

Yeah, the toe cap is stopping me from picking up the Phocus. Bummed that the Servold won't do the hybrid style sole (definitely understand why), but I was interested in the shoe and the hybrid model but just can't do vulcs anymore. I'll still keep stocking up on slip cups though. Have had some health shit slowing down skating (and I don't go through shoes fast anyway so it doesn't matter as much as people who need a new pair a month), but I have two pairs on deck (including Dakota's signature leather model).

[Roisto]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I know everyone has had their own opinions on the Phocus G6 but want to point out that after all the G6 talk in here, the Phocus has the Pour-In G6 midsole which is the first new G6 outsole in years. Haven't skated it myself but have heard it's great from those who have.

[close]

What’s the difference ? I thought the current g6 soles were pour in? Also it’s been said you’re bringing back that hybrid g6 sole we’ve seen on previous models with the servold? Can you lay out the differences to the the 3?

[close]

So all the vulcs have the drop in G6 Foam insoles that you can just pull out while the cupsoles have the Pour-In G6 midsole which is the poured in layer of foam that isn't removable. What I mean by different, is that the Pour-In G6 has been on the same outsole for years now (Reynolds G6, KSL G6, Spanky G6, Figgy G6, Slip Cup) and has the same technology in the Phocus but with a whole new look on this model. For the Servold it was going to be a whole new Pour-In G6 outsole that would be a hybrid of a cup and vulc however now it's just on a vulc outsole with a new tread we're putting out. Hope that helps.

[close]

It does thanks. Is there a reason you ditched the hybrid for the servold? Just cost? We’ve seen it before on the empire right? Is that still something y’all wanna do cause I’m interested . Before I started skating the slip cups I was and still am a big fan of the crocketts for the hybrid sole. But I get where it might not be as much of a need as the current g6 cupsoles have a great forefoot board feel while still relieving a lot of knee and foot pain I get from your average vulc sole. Thanks for being so open Tim . Y’all get hate on here but the fact you and rothmeyer are on here answering questions is really why I’ll buy stuff from emerica or new balance over a lot of brands now, at least I know someone at the company is listening and relaying customer feedback to the proper teams.

[close]

Yeah just cost mostly as it would mean opening up an entire new cupsole mold as well as make the shoe pretty expensive near the $100 range. I never had the Empire myself but yes I believe you are correct. Appreciate the kind words and all of the support!

The sole on the Empire looks the same as on the Hsu. I never had either but I’m wondering if it’s the same and if that’s the sole that was considered for the Servold shoe or something entirely different. Not really sure what that sole is about.

[devourthehours]

Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

I see a more tech Reynolds Lights:

[Mean salto]

The phocus look fine. Maybe not great but probably nowhere near as bad as people are making out. Would prob look much better in pics with black laces.

If it had an es logo on the side and was called the swift 3 or something a whole bunch of people would be going crazy for them

[Kook Me Amadeus]

The KSL tore around toe cap for me, so that reinforcement on the Phocus could be useful.  I’m curious about the outsole as well, looks like it would feel quite different from other G6 but I haven’t gotten my hands on a pair yet.

[Kook Me Amadeus]

If this is the comp for the upcoming KSL Dos inspired colorway, I’d be stoked.

[jwdharris]

If this is the comp for the upcoming KSL Dos inspired colorway, I’d be stoked.

It's this one:

[SlapTM]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I think they tap into that sportier side of Emerica that's not apart of the stereotypical brand image, but has existed nonetheless through shoes like the Westgates and stuff like the Elligton 1s earlier on. Not really my thing but they're not as horrendous as people make them out to be. The split sole design attracts most of the ire but otherwise they're fine looking. I think for what it's worth, eS and Adidas have released much worse in recent times.

[close]

I'm open to trying them just to see how they skate.  Not really a fan of how they look, but I'm only going to skate in them, so I really don't care.

Emericatm - not sure if you know, but is this new g6 outsole on the Phocus grippier than the current one?  That was my only MINOR complaint - I just feel like the current ones could be a little grippier.

I honestly am unsure as I haven't skated them. There is a different tread though then what's on the past Pour-In G6 models. You can see the new tread here:

https://emerica.com/products/phocus-g6-black-white-gold-6101000151-715

Appreciate your feedback about a more grippier tread!

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If this is the comp for the upcoming KSL Dos inspired colorway, I’d be stoked.

[close]

It's this one:

Yep!

[Atiba Applebum]

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Has anyone at Emerica ever confirmed how Phelps always had a pair of MJs? Did he stock up, have a secret hook up at the company, or will the world never know?     

[close]

Secret hook up, his MJs had the thrasher pentagram on the tongue.

That’s cool but it always seemed a weird choice for his “signature” shoe.   

[flintstagram]

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Can we take a moment to gather opinions on the Phocus? I’m a little confused, but a bit intrigued as well. They aren’t what I think of when I think of emerica, but part of me thinks they’re kind of sick. That sole looks like straight foam though.


https://emerica.com/collections/footwear/products/phocus-g6-black-white-gold-6101000151-715

[close]

I think they tap into that sportier side of Emerica that's not apart of the stereotypical brand image, but has existed nonetheless through shoes like the Westgates and stuff like the Elligton 1s earlier on. Not really my thing but they're not as horrendous as people make them out to be. The split sole design attracts most of the ire but otherwise they're fine looking. I think for what it's worth, eS and Adidas have released much worse in recent times.

[close]

I'm open to trying them just to see how they skate.  Not really a fan of how they look, but I'm only going to skate in them, so I really don't care.

Emericatm - not sure if you know, but is this new g6 outsole on the Phocus grippier than the current one?  That was my only MINOR complaint - I just feel like the current ones could be a little grippier.

[close]

I honestly am unsure as I haven't skated them. There is a different tread though then what's on the past Pour-In G6 models. You can see the new tread here:

https://emerica.com/products/phocus-g6-black-white-gold-6101000151-715

Appreciate your feedback about a more grippier tread!

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If this is the comp for the upcoming KSL Dos inspired colorway, I’d be stoked.

[close]

It's this one:

[close]

Yep!

Oh shit! Stoked on that colorway.

[Firebert]

Emerica's G6 cupsole is my favorite (the best imo,) however I agree that the consistency in the quality is not there. I've 6 different colorways of Reynolds G6 left and they ALL fit and feel slightly different. Half the time the right shoe fits differently than the left shoe - and I know its not just me because I've tried to give some away to my friend who said the same thing, and read reviews that mirrored my sentiment.. According to quick search in emails, I have had to return 2 pairs of shoes every year since 2017 (their customer service is always great.)

All that said, I still think the shoes are great if and when they fit right, just try them on before you buy them.

Here's the most recent example with the Figgy G6. As you can see, the two toe boxes are different shapes.

The right shoe is more bulbous, creating extra space in the forefoot and the left shoe is so slim that it feels like I'm wearing two different shoes. https://imgur.com/a/H43wCrg

[Jawn Gyatti]

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Emerica's G6 cupsole is my favorite (the best imo,) however I agree that the consistency in the quality is not there. I've 6 different colorways of Reynolds G6 left and they ALL fit and feel slightly different. Half the time the right shoe fits differently than the left shoe - and I know its not just me because I've tried to give some away to my friend who said the same thing, and read reviews that mirrored my sentiment.. According to quick search in emails, I have had to return 2 pairs of shoes every year since 2017 (their customer service is always great.)

All that said, I still think the shoes are great if and when they fit right, just try them on before you buy them.

[close]

Here's the most recent example with the Figgy G6. As you can see, the two toe boxes are different shapes.

The right shoe is more bulbous, creating extra space in the forefoot and the left shoe is so slim that it feels like I'm wearing two different shoes. https://imgur.com/a/H43wCrg

I've had that issue with other brands as well. Really strange.

[Mean salto]

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Emerica's G6 cupsole is my favorite (the best imo,) however I agree that the consistency in the quality is not there. I've 6 different colorways of Reynolds G6 left and they ALL fit and feel slightly different. Half the time the right shoe fits differently than the left shoe - and I know its not just me because I've tried to give some away to my friend who said the same thing, and read reviews that mirrored my sentiment.. According to quick search in emails, I have had to return 2 pairs of shoes every year since 2017 (their customer service is always great.)

All that said, I still think the shoes are great if and when they fit right, just try them on before you buy them.

[close]

Here's the most recent example with the Figgy G6. As you can see, the two toe boxes are different shapes.

The right shoe is more bulbous, creating extra space in the forefoot and the left shoe is so slim that it feels like I'm wearing two different shoes. https://imgur.com/a/H43wCrg

[close]

I've had that issue with other brands as well. Really strange.

Yeah I've had that problem with nearly every brand of shoe. Couple years ago nearly got some Jordan 3s but chose not to because the only pair they had in my size had at least a 5mm difference in height on the toe panel. (No not fakes either unless footlockers being sus)
I know these are only mids too but look how wonky that one on the lefts sole is. I guess you can't expect perfection (but being disappointed is def still fair)

[Crap]

We're always hearing how hard and expensive it is to make new sole units, and how expensive the pour-in G6 foam is; so it seems wild to me that they got together the money to design and produce a new pour-in G6 sole unit, and the one on the Phocus is what they chose to go with.

The original pour-in G6 sole has been re-used on like 6 different shoes - I can't help but feel like it would have been better to use a more versatile design, like the one on the OG1 for example (which I think has no midsole foam at all?). That one is a little different from the regular one - has more of a sporty early 00's look - but could be used on a variety of different shoe models. With chunkier cupsoles being in demand right now, that could have been a good starting point for some nice new/original designs. You could use the sole from the Spanky/Slip Cup for slim/simple upper designs, and the hypothetical G6 OG1 sole for more chunky/sporty stuff.

Like many people, I find the Phocus borderline offensive to look at - mostly due to the sole - but I imagine that so much money was spent on it that we'll see it again on more shoes in the future.

[Frank]

^

i agree.

also all these different soles make choosing a model confusing. just make a model g6 or whatever tech they use at the time or have it be a standard cup or vulc. i know emerica is not alone in this, the rest of soletech and dc also recycle cup models into vulcs or have different rubbers for the same model. i don't even know why i find it so confusing in the case of emerica. dc makes kind of different models out of the shoe, etnies has michelin, but with emerica i find the choice of sole so confusing.

put the motherfucking tilt on the og-1 sole. match made in heaven.

[LebowskisRug]

We're always hearing how hard and expensive it is to make new sole units, and how expensive the pour-in G6 foam is; so it seems wild to me that they got together the money to design and produce a new pour-in G6 sole unit, and the one on the Phocus is what they chose to go with.

The original pour-in G6 sole has been re-used on like 6 different shoes - I can't help but feel like it would have been better to use a more versatile design, like the one on the OG1 for example (which I think has no midsole foam at all?). That one is a little different from the regular one - has more of a sporty early 00's look - but could be used on a variety of different shoe models. With chunkier cupsoles being in demand right now, that could have been a good starting point for some nice new/original designs. You could use the sole from the Spanky/Slip Cup for slim/simple upper designs, and the hypothetical G6 OG1 sole for more chunky/sporty stuff.

Like many people, I find the Phocus borderline offensive to look at - mostly due to the sole - but I imagine that so much money was spent on it that we'll see it again on more shoes in the future.

Honestly would be worth making different outsoles and spending more on design than the foam. I saw the Phocus in person and literally the entire shop was clowning on it. No way is the performance worth the look.

It also leads me to question the designers and materials. Why does the shoe need a rubber toe cap? Those haven't been necessary on shoes with decent materials for quite some time. That alone would improve the looks. I also wonder if the vertical lines coulda been made a bit less pronounced it would look more like one solid piece. It sorta reminded me of the Adidas 3ST shoes from a few years back that were more unusual in design but those skated really well and it felt like the design elements had more thought and function.

The 6 shoes sharing the same midsole and outsole doesn't bode well for the criticism that most of the shoes are just one small detail different than one another .

[SlapTM]

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We're always hearing how hard and expensive it is to make new sole units, and how expensive the pour-in G6 foam is; so it seems wild to me that they got together the money to design and produce a new pour-in G6 sole unit, and the one on the Phocus is what they chose to go with.

The original pour-in G6 sole has been re-used on like 6 different shoes - I can't help but feel like it would have been better to use a more versatile design, like the one on the OG1 for example (which I think has no midsole foam at all?). That one is a little different from the regular one - has more of a sporty early 00's look - but could be used on a variety of different shoe models. With chunkier cupsoles being in demand right now, that could have been a good starting point for some nice new/original designs. You could use the sole from the Spanky/Slip Cup for slim/simple upper designs, and the hypothetical G6 OG1 sole for more chunky/sporty stuff.

Like many people, I find the Phocus borderline offensive to look at - mostly due to the sole - but I imagine that so much money was spent on it that we'll see it again on more shoes in the future.

[close]

The 6 shoes sharing the same midsole and outsole doesn't bode well for the criticism that most of the shoes are just one small detail different than one another .

Exactly, the standard Pour-In G6 sole has been on a lot of models lately and stoked to do something a little different especially with something like the Phocus G6 even if it's not everyone's cup of tea. Really trying to slowly stray away from the "every shoe looks the exact same" image.

[Kook Me Amadeus]

Really trying to slowly stray away from the "every shoe looks the exact same" image.

 :'(

[TreyPhillip]

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We're always hearing how hard and expensive it is to make new sole units, and how expensive the pour-in G6 foam is; so it seems wild to me that they got together the money to design and produce a new pour-in G6 sole unit, and the one on the Phocus is what they chose to go with.

The original pour-in G6 sole has been re-used on like 6 different shoes - I can't help but feel like it would have been better to use a more versatile design, like the one on the OG1 for example (which I think has no midsole foam at all?). That one is a little different from the regular one - has more of a sporty early 00's look - but could be used on a variety of different shoe models. With chunkier cupsoles being in demand right now, that could have been a good starting point for some nice new/original designs. You could use the sole from the Spanky/Slip Cup for slim/simple upper designs, and the hypothetical G6 OG1 sole for more chunky/sporty stuff.

Like many people, I find the Phocus borderline offensive to look at - mostly due to the sole - but I imagine that so much money was spent on it that we'll see it again on more shoes in the future.

[close]

The 6 shoes sharing the same midsole and outsole doesn't bode well for the criticism that most of the shoes are just one small detail different than one another .

[close]

Exactly, the standard Pour-In G6 sole has been on a lot of models lately and stoked to do something a little different especially with something like the Phocus G6 even if it's not everyone's cup of tea. Really trying to slowly stray away from the "every shoe looks the exact same" image.

Based on what I’ve seen in catalogs it looks like the phocus is one (season) and done. I know you mentioned high costs on the Dakota shoe as the reason for switching the sole, but y’all just made a mold for a sole that seems like it’s only going to be used once. Do y’all have other plans for this sole or more phocus’ coming up?

[SlapTM]

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Really trying to slowly stray away from the "every shoe looks the exact same" image.

[close]

 :'(

Did you want every shoe to look the same? What I meant by "slowly" is that our production calendar is 18 months in advance so we make try to diversify or take the line into a different direction, the market doesn't see it until a year a half later.

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We're always hearing how hard and expensive it is to make new sole units, and how expensive the pour-in G6 foam is; so it seems wild to me that they got together the money to design and produce a new pour-in G6 sole unit, and the one on the Phocus is what they chose to go with.

The original pour-in G6 sole has been re-used on like 6 different shoes - I can't help but feel like it would have been better to use a more versatile design, like the one on the OG1 for example (which I think has no midsole foam at all?). That one is a little different from the regular one - has more of a sporty early 00's look - but could be used on a variety of different shoe models. With chunkier cupsoles being in demand right now, that could have been a good starting point for some nice new/original designs. You could use the sole from the Spanky/Slip Cup for slim/simple upper designs, and the hypothetical G6 OG1 sole for more chunky/sporty stuff.

Like many people, I find the Phocus borderline offensive to look at - mostly due to the sole - but I imagine that so much money was spent on it that we'll see it again on more shoes in the future.

[close]

The 6 shoes sharing the same midsole and outsole doesn't bode well for the criticism that most of the shoes are just one small detail different than one another .

[close]

Exactly, the standard Pour-In G6 sole has been on a lot of models lately and stoked to do something a little different especially with something like the Phocus G6 even if it's not everyone's cup of tea. Really trying to slowly stray away from the "every shoe looks the exact same" image.

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Based on what I’ve seen in catalogs it looks like the phocus is one (season) and done. I know you mentioned high costs on the Dakota shoe as the reason for switching the sole, but y’all just made a mold for a sole that seems like it’s only going to be used once. Do y’all have other plans for this sole or more phocus’ coming up?

Nope, the Phocus is around for multiples seasons. There's a new colorway for Fall coming up as well so we're just now seeing how it is performing. Regarding the Dakota, it wasn't so much as the new mold but just an expensive shoe in general. Yes you're right, a new mold is expensive but with the Pour-In G6 midsole, it raises the cost of every shoe with it regardless of the mold being paid off or not or even used on multiple silhouettes meaning for a slip-on style shoe with a "basic" upper, it would be near $100. This way it's just more affordable. The Phocus G6 isn't cheap either but it looks a bit more sporty or athletic and tech than a slip-on.

[TreyPhillip]

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Really trying to slowly stray away from the "every shoe looks the exact same" image.

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 :'(

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Did you want every shoe to look the same? What I meant by "slowly" is that our production calendar is 18 months in advance so we make try to diversify or take the line into a different direction, the market doesn't see it until a year a half later.

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We're always hearing how hard and expensive it is to make new sole units, and how expensive the pour-in G6 foam is; so it seems wild to me that they got together the money to design and produce a new pour-in G6 sole unit, and the one on the Phocus is what they chose to go with.

The original pour-in G6 sole has been re-used on like 6 different shoes - I can't help but feel like it would have been better to use a more versatile design, like the one on the OG1 for example (which I think has no midsole foam at all?). That one is a little different from the regular one - has more of a sporty early 00's look - but could be used on a variety of different shoe models. With chunkier cupsoles being in demand right now, that could have been a good starting point for some nice new/original designs. You could use the sole from the Spanky/Slip Cup for slim/simple upper designs, and the hypothetical G6 OG1 sole for more chunky/sporty stuff.

Like many people, I find the Phocus borderline offensive to look at - mostly due to the sole - but I imagine that so much money was spent on it that we'll see it again on more shoes in the future.

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The 6 shoes sharing the same midsole and outsole doesn't bode well for the criticism that most of the shoes are just one small detail different than one another .

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Exactly, the standard Pour-In G6 sole has been on a lot of models lately and stoked to do something a little different especially with something like the Phocus G6 even if it's not everyone's cup of tea. Really trying to slowly stray away from the "every shoe looks the exact same" image.

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Based on what I’ve seen in catalogs it looks like the phocus is one (season) and done. I know you mentioned high costs on the Dakota shoe as the reason for switching the sole, but y’all just made a mold for a sole that seems like it’s only going to be used once. Do y’all have other plans for this sole or more phocus’ coming up?

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Nope, the Phocus is around for multiples seasons. There's a new colorway for Fall coming up as well so we're just now seeing how it is performing. Regarding the Dakota, it wasn't so much as the new mold but just an expensive shoe in general. Yes you're right, a new mold is expensive but with the Pour-In G6 midsole, it raises the cost of every shoe with it regardless of the mold being paid off or not or even used on multiple silhouettes meaning for a slip-on style shoe with a "basic" upper, it would be near $100. This way it's just more affordable. The Phocus G6 isn't cheap either but it looks a bit more sporty or athletic and tech than a slip-on.

Not sure if this will effect much but maybe it’s worth saying. As a buyer and consumer I would rather put my money into a new product with new tech. When I see a price point slip on such as the Dakota (with the vulc sole) it seems to already exist in the line up as the wino G6 slip. Although I might want to support Dakota I would rather put my money behind the new tech as opposed to a shoe that seems like a slight tweak from a pre-existing shoe. I for one am now much less inclined to try the Dakota when I could get a super similar shoe from emerica for presumably half the price as Wino G6 slips are always on sale. I feel like this is something emerica manages to overlook.
If this has to do with the original Dakota booking poorly at that price point I doubt a cheaper (and cheaper quality) shoe is gonna do better, I know I for one will not be ordering. I feel like y’all should take a page out of NB# book and fully create a high quality skate shoe with all the tech the rider desires ie the Tiago. Definitely an expensive shoe but units continue to move. I think if y’all did the same for Dakota I’d be way more down to shell out the money. I’m just lost as to why this happened and confused as to wether or not a new sole will be introduced.
Also not tryna be a dick here just tryna give some input that’ll hopefully help the brand.
Edit: TLDR I want a better shoe with better tech not a more affordable one with less tech.

[Thebird]

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It also leads me to question the designers and materials. Why does the shoe need a rubber toe cap? Those haven't been necessary on shoes with decent materials for quite some time. That alone would improve the looks. I also wonder if the vertical lines coulda been made a bit less pronounced it would look more like one solid piece. It sorta reminded me of the Adidas 3ST shoes from a few years back that were more unusual in design but those skated really well and it felt like the design elements had more thought and function.

The 6 shoes sharing the same midsole and outsole doesn't bode well for the criticism that most of the shoes are just one small detail different than one another .

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This is an interesting take - why are we still getting rubber toe caps?  I always wear through the outsole before I put holes in good suede.  Same with that Provost shoe - it would look so much better without that rubber ollie patch.  The rubber looked ok on the style of shoes out in the late 90s and early 2000s, but it just seems unnecessary and ugly now.

[mindfuzz]

As someone who loved the Hsu mids I've come close to buying the Pillar many times but the little rubber ollie patch just kills it for me. It's such a small thing to ruin a shoe for me, I feel petty about it but it just seems so unnecessary.

I got the Spanky G6 though and had a few sessions with them, loving them so far. Very excited for the high version, even if it won't have the same G6 sole.