I don’t condone the pigeonholing of skateboarding to one niche aspect. I completely understand why NB, Sci-fi Fantasy, Nike, Hardbody, and Limousine are at the top of the charts. I truly do. But, I do think there is a place for companies like Emerica to coexist in our ecosystem. I think it’s healthy. Even if the tired trope of Emerica being just stoner rock burnouts with 1 silhouette of a shoe were true, there is room for that. Personally, I’m not the person to buy blazers or 1010s, but I will cop the Spanly High when I see it on a shop wall. Emerica makes a great product, and they have for decades.
Skateboarders supporting skateboarders, right?