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Industry knowers help me out here:
Opera is/was madness
Jacuzzi is/was enjoi
Sidewalk is/was Dwindle?
and if so, is this just rebranding of something Rocco has continued to own a piece of all along?
I don't think so, I suspect it's just Rocco helping out Steve Douglas.....
Could almost be as rad as when Stacy got back with George..................
Rocco sold 1998 70% of World / Dwindle distribution and the rights to the Brands to Kubic.
Kubic 2002 to Globe. Globe sold it again. And then last year some investment found sold the rights to another investment found -nobody care about anymore.
But I doubt that Steve Rocco and Rodney Mullen ever sold there share at DSM (Douglas Street Manufacturing) Premium Woodshop Shenzhen, China. At least ownership or change of ownership never got communicated.
So even if Rocco where not owning the brands / distribution the last 20years, and not longer get bothered with daily bullshit - he was still producing / earning with all the hardware sold under the new ownership.
This is at least what I woud do - selling the company / all brand rights - but not my minority shares of production facility (majority is always owned by a local Chinese partner) and my own real estate /company building. So I settle through long term contract before I sell the company the rent to my own building and purchasing conditions to the production plant I partly own.
And Rocco is surly smarter then me.
Weissman have worked long enough under the World management to know what he do.
Partnship with Rocco will gave him some advantage - I think direct access to the woodshop under best conditions
in terms of quality and payment.