Can someone please explain this to me. Why is it someone is continuously given colorways of shoes without ever being given a pro model? This isn't a hateful question, I'm truly curious because as of the last few years I've seen many get nothing but colorways, while those who got their own pro model shoe had maybe one colorway and that was to test the waters of if their name sells to give them their own design. Case in point: Nak, dude has had 5 now. AA now has another and he's been getting colorways since it was him, Gilbert, Pfanner, and Chima all getting their own colorways of all team shoes and even being front runners to advertise the stage 4s. Miles Silvas has had 4 or 5 colorways and his parts always create a lot of interest amongst the majority of skating. But none of these dudes have pro models, just colorways.
And on the flipside, Shane just now got his first shoe and had his own Janoski colorway not long ago, but when CK1 first got on NikeSB he was immediately given a colorway of the Janoski. And Tyshawn got one colorway of the shell toe and then a pro model was in the works before he got SOTY. Tiago was also the same way for his colorway of the Plaza before getting his pro model.
I'm not hating on any of the skaters, I'm just genuinely confused to what and why of the whole situation because (at least to me), if you've had a colorway of most of the new shoes coming out that either says 1. Your name/color choices sell really well and maybe are tests to see if you can carry your own model or 2. they are willing to give you a chance repetitively but something isn't working, questioning sponsorship. Either way, if someone has countless colorways and no pro model shoe, something doesn't add up to me because talent doesn't mean pro model, it's how well you're able to be marketed and if you're name sells, pro models can come faster for those individuals. Again totally just my thoughts but can someone give me some insight?