you've been lapping it up for ten years so
Nope. 12 years has passed and I've skated their stuff in that time.
I like Girl/Choco/Lakai's ads, artwork and team etc but their products are pretty poor.
Have you skated their wheels? Probably not more than once.
Their boards too are cheap, I really doubt their pros ride them.
Sure, you could get them for 4990Yen, but would you want to after a while?
Shoes, same again. Cheap and cheap quality.
I used to think spending less was better (and Tokyo has some pretty cheap crailtap distro connected shops).
I suppose, if it rocks your boat, go with the shittier quality.