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The Emerica hate is so weird to me. Every year in the history of that company there has been at least one model that skated super well. Y’all roasting Emerica for having a whack team shoe is strange too because Nike is the biggest culprit of doing the same thing, and charging even more (but y’all ain’t even buying Nike at retail prices) Everything they make besides the blazer is whack and skates like dog shit. Hell, the blazers aren’t even that good (so taboo, I know)
One day you guys will figure out that doing frontside slappies and front shuvs in an Emerica shoe is the same trick as doing it in a Cons shoe. You don’t look less cool in your IG edits. Buncha goofs
Emerica is and will always be one of the coolest companies in skateboarding.
The Emerica hate is the same as the eS presumably because a lot of us came out when they were legit the coolest companies making the coolest shoes with the coolest teams. The Reynolds and MJs and the Ellingtons and the Templetons all were unique, exciting designs that weren’t rip offs of Nikes and they scratched different itches depending on your personality, etc.
20 years later, those guys have left and all the shoes they put out now look like skateable versions of shoes that they sell at Army/Navy surplus stores. I have fond memories of Emerica, but I can also move on from how I dressed and what shoes I wore when I was 17 (unlike a lot of the current riders).
I have hopes for Emerica, but I don’t think they have necessarily the ambition. I think they’ve found their niche and will drill home in that one area, rather than pursue different looking designs, etc, which is fine! Not everything needs to be made for me and my taste level! They seem to be doing well with what they are doing and I do not begrudge them that one iota.
Solid response, but I have a few remarks.
1. I keep mentioning the blazer, but it’s the shoe I see the most often at my local, with the exception of the 440 high, and that model could also apply to what I’m about to say. To say an Emerica is like a shoe you would find at an army surplus I am going to go out on a limb and say you’re talking about the spanly high (which isn’t even out yet) and I can tell you that the blazer actually feels like a combat boot (10 year USAF vet) in my own personal opinion. Plus you don’t have to wear actual army surplus BDU pants with Emericas, which seems mandatory when I see dunks or blazers
2. When companies like Emerica do step out of their box, which they don’t have to, and make a model that is different then what they normally make, it’s just pages of people roasting it without trying it. So the diversity of the Ellington, Reynolds 1 & 2 & 3, the tosh, the MJ etc doesn’t work now because people don’t want to give a shoe a chance. I feel it’s super band wagony in the skate culture now, which is the opposite of what it was when I started (2001)
The Dickson, the laced, and the figgy are constant personal purchases due to how well they actually skate, and to me they look completely different but skate equally as well.
Support people that support skateboarding, or don’t. Jock mentality is swallowing our weird little skate world up, and heaven forbid you dig plain black shoes that skate well.