Maybe I'm just naive, but I don't think that he's forgotten about what he wrote. I'm just thinking that, like he said, the notoriety is just a by-product of hitting places / people that are in the public light.
I think It would have been much cooler if the shit wasn't for sale, so that I wouldnt have to see assholes, who don't really get what he's trying to get across, drive off with four pieces in their SUV's. Or maybe that's what he's trying to get across.