Looks good on first sight, I agree. It seems like they really put some effort into it and 2013 will be definitely the subtle-tech year.
If you look closely they still cook with water though...How can you use fused seams on your flagship-model and then put a stiched logo on the sidewall? Your logo will look like shit after 1 hour of skating, fuse it on already! Same with the canvas collars and tongues: if you are going for tech, don't use material that fray out within minutes in wear areas. Not to mention that the cup sole-pattern looks shallow, I'm afraid the grip will be gone after 10 hours since you have no thread anymore...
Sorry for nerding out here, but I had to get it off my chest somewhere...