I have a buddy who doesn’t really skate, but watches videos sometimes - he had some Tiago 1010s on and had no idea it was even a skate shoe, let alone who Tiago is. I feel like it, and probably the 808 too, has that crossover appeal, it just looks like a cool New Balance shoe. Have to imagine the non-skating audience is the largest segment of those buying these things. Plus “Tiago” just sounds like a made up name shoe companies assign to a given SKU.