You don’t think his sponsors could get sued? I’d think Thrasher could too especially if there’s anything to indicate that day’s mission was for a Thrasher spread or the website.
I’ve been away from what little contact I had with the industry for decades, and even then it was third hand knowledge from sponsored buddies of mine, so it’s possible there’s no goal to film, say, an edit that goes straight to Thrasher when these dudes hit the street each day. But if there was, and in America’s hyper-litigious society, I could see a lawsuit against those companies at least gaining a traction in court. Maybe enough to force a quick settlement with a big money shoe sponsor or something (does he even have a shoe sponsor?).
Disclaimer: as always, I don’t know shit about shit so all of the above is very likely to be wrong.