I heard from the inside that they turned down a collab with Fortnite, fearing that Epic's game would hurt their brand image. yeah… it's only the biggest game ever with a player base that crushes ever other title. And to think with that crossover appeal? Wow.
That's an interesting speculation, to be honest if your brand isn't doing too well might as well milk it.
If it'll please the court of the Slap board, Nike SB, Adidas, Converse, Van's, New Balance, are the Champ's of skate shoes. There's a tier of "skater owned brands" to corporate and so far the bigger brands are crushing it.
Even though we'd like to think Van's are core they're just as guilty as Nike.......
Lakia probably should have done a small collab with Fortnite, see how it goes.... The others e'S, Etnies, emerica, probably are struggling with sales as of the bigger brands.