TBH it's not unexpected, Reynolds walked away from altamont, a sol tech company he seemed to be largely in charge of.
Also, all of sol tech is really doing some weird shit.
Not long ago a ton of Emerica, Es, and Etnies were in grocery outlets (a bargain grocery store chain that sells food but also other random shit they can get for cheap) all over the northwest for $20 apiece. And these weren't like random shitty one-offs, they were season old versions of Maranas, G Code IIs, and other current good skate shoes.
What sucks is they could have given this extra stock to local shops that still carry them as a thank you for the support over the years. Instead, they went the easy route and sold out to someone willing to buy it all at once, it came across as a big fuck you shop owners and the industry in general because it undercut and took business from everyone selling those exact same shoes in the surrounding areas.
All of their long-standing riders provost/figgy/spanky/leo seem indifferent to the brand, others like Herman and Reynolds are dropping or doing their own thing and the stay gold era vibes are long gone in spite of still having ripping skaters on the team.
A lot of the same can probably be said for the other sol tech brands but I don't have other concrete examples.