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Someone needs to step up and do US (or North American) distro. Dwindle seems like they have enough trouble getting Tensor's into shops, no help there. Would someplace small like Theories wanna mess with truck distro? Who's Jeremie tight with?
I don't think Tensor will ever be prominent in shops, they'll never shake the 'no turn' stigma from years ago; just like Theeve can't shake their QC rep from years ago - even though both trucks are great in their current stages.
Sovereign Sect should nab them ![Wink ;)](https://www.slapmagazine.com/Smileys/default/wink.gif)
From What I’ve seen from reddit is that a lot of kids get those dwindle completes with the tensor alloy trucks. They break pretty easy, even for beginners and they’re just like fuck tensor
I was on a mission for a specific board today (dimensions, went looking for Girl but no luck) which meant hitting core shops and a mall store (XB 'Xtreme boardshop - skaters work there and they do stock good shit so whatever) anyway they usually have a few boxes of trucks (big ones on the floor behind the counter) and there is always a Tensor Alloy box, and it's ALWAYS low (and yes, they refresh the stock). They sell because they're cheap (and they carry Dwindle boards (no powell shit really there so no ML).
https://www.instagram.com/xb_xtremeboardshop/
Sorry for the cyberstalking but holy fuck! That's a horrible name for a shop. Do they have stickers?!?!
I didn't think about younger kids looking down on Tensor too. It's tough to get away from a budget/beginner truck image, shit breaking doesn't help. I know some old dudes still think they don't turn (don't even know about ATG'S) so wouldn't touch them. Lol. What could they do other than rebrand? Maybe pump and dump on the alloy ATG's just to get them out there? Target Venture standard/cast pricing?
The funny thing about the alloys is I was curious about them and read the complaints about breaking (never heard the complaints about turning) but figured that since they were only $20 and had a warrantee against breakage, I would give them a shot. They are actually good trucks so far. Turn totally fine, grind fine and they haven’t broken on me. Even if they did break, the warrantee and the $20 price tag makes that not really seem like a big deal.
Marketing wise, maybe going the “beer run trucks” route would get them away from some of the only for beginners trucks image?
if i didnt know anything about tensor, it would be impossible to sell me atgs. top of the line "beer run trucks" for $60?no way in hell.
noticed that people dont really ride them outside of a relative few on slap, but kinda forgot about the past stigma. dwindle is fucking blowing it imo. as far as i know, they havent sent atgs to any reputable skate youtuber, let alone a fucking vlogger. if they review em, like them, and share the content, that opens the door for their fanbases to have some interest and gain some popularity. low cost, high potential return. its like they arent even trying here
Aside from Roger And slap pals nobody’s really going hard for tensor. Like krux does a better job marketing.
I think slap has always had like a dark horse truck. It was theeve, then ace, then ML for a hot second now tensor
Sad but true with Krux (hell they advertise here FFS)....and yet, they still make shit like this:
![](https://www.nhsfunfactory.com/mm5/graphics/00000001/KR_Trucks_Wood_Front_v1_current.jpg)
Who the fuck is buying these? Manny sure wasn't when he got that 9.0...but let's be real here, how many people know who he is? Does he SELL trucks? Would ANYONE on the Tensor team these days? Song perhaps, if they didn't use 3 wheel mini ramp circus tricks...none of the krux or tensor team are really relevant to today's market, so how do you push without the 'team' marketing? Worrest's part nudged Venture for sure, money well spent. Tensor would need a Nyjah (if they could afford him, hell DLX sure isn't spending the dime since he rides Thunder buy choice).
Bleh, ATGs are fantastic, so are the rest that hold up: Theeve, ML, ACE....Film is probably the new Darkhorse these days...