I think it is easier for a board brand to succeed if they've got a fairly simple and easily recognizable logo. Look at long term brands like Baker, Anti Hero, Real, Element, Zero, Plan B etc they could (and some do) just print boards with their stock logo on it. Baker logo boards especially are so identifiable in footage that they're kind of just cemented into the culture.
Obviously it's a bit more complex than just have a good logo but it's also kind of the foundation of branding.