i dont know if this is unpopular but i have so much respect for Shane O'Neil. dude has every right to just slip into the background, grab a martini and enjoy running what must be turning into an extremely profitable multinational company. but instead he's out there more than ever. he's getting into the shit at Copenhagen, bringing it a the contest scene, and skating with his team every fucking day. on the flip side he could easily choose to be the franchise player for April or be all up in the videos but the only time he falls into the background is when someone on his team is getting their shine.