Thrasher Billboards

[Crusty Grundle]

Thrasher has a handful of billboards popping up on the 10 freeway in the Coachella Valley. Seems kind of random... like there isn't a whole lot going on in the desert in the summer months. I was thinking that they were targeting that Coachella Fest crowd but that wont be rolling around until April 2022.
Anyways... I'm somewhat disturbed... Thrasher marketing to randoms driving by on the freeway. I've always liked the hard edge persona that was part of the Thrasher image, they were the gatekeepers. Now it seems the gates are open for all to get on the skate culture band wagon.

[cky enthusiast]

this is the equivalent of escobar burning his money cause he has so much only instead of coke it’s sweatshirts

[bongboarder420]

this post says it was for an event planned for their 40th anniversary but it got cancelled

[Clemskiba]

insane shit, that leo romero picture is so nice - the cloud pattern behind him is perfect

[djsmoothnuts]

interesting take.

[kook1234]

I've always liked the hard edge persona that was part of the Thrasher image, they were the gatekeepers

this is exactly why i think thrasher is wack lol

[bob george]

I'd be pretty hyped if I saw these billboards while i was driving down the highway.

They're better than any other skateboard billboard or large scale ad featuring skating I can remember seeing and it's not really advertising anything cheesy - it's just some cool skate photos.

[mattchew]

Average blob driving by seeing Cardiel blazing is pretty fuckin rad to me. Who knows what those hands could inspire?

[Dorje Drolo]

this post says it was for an event planned for their 40th anniversary but it got cancelled

Coachella

[benboardbreaker]

Average blob driving by seeing Cardiel blazing is pretty fuckin rad to me. Who knows what those hands could inspire?

what this guy says.

[LUGR]

Nice selection of photos. Much rather see these classic pics on such a massive scale than Ninejah on the NFL commercial I just witnessed.

[doublesteveburger]

thrasher please stop yelling at me

[Fongstarr.]

[Theme For A Jackal]

insane shit, that leo romero picture is so nice - the cloud pattern behind him is perfect

No heel dragging on that shit, where’s that dude from the Foy thread when you need him?

[Theme For A Jackal]

Thrasher has a handful of billboards popping up on the 10 freeway in the Coachella Valley. Seems kind of random... like there isn't a whole lot going on in the desert in the summer months. I was thinking that they were targeting that Coachella Fest crowd but that wont be rolling around until April 2022.
Anyways... I'm somewhat disturbed... Thrasher marketing to randoms driving by on the freeway. I've always liked the hard edge persona that was part of the Thrasher image, they were the gatekeepers. Now it seems the gates are open for all to get on the skate culture band wagon.

  you forreal with this

[toe_knee]

Whatever they gotta do to sell mags bro….fuck it

[boi-cuzudo]

Hey I'm ok with this

[Paul Cicero]

insane shit, that leo romero picture is so nice - the cloud pattern behind him is perfect

Im sure Reynolds thinks its nice as well, Ed - not so much.

[bob george]

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insane shit, that leo romero picture is so nice - the cloud pattern behind him is perfect

[close]

Im sure Reynolds thinks its nice as well, Ed - not so much.

yeah, that one is pretty funny. of the ones i've seen it's the only one that really shows any brand other than thrasher.

[ndsr]

Chet Childress back smithing that pool with the excavator poised to destroy it is an iconic pic

[Billy Bitchcakes]

Now it seems the gates are open for all to get on the skate culture band wagon.

Of all the things going on in skateboarding to make you feel like that, it's this?

[somefucker]

you yankin' everyone's crank with this?

what's it matter to you if johnny no-ollie sees a Thrasher billboard and gets hyped to skate or turns to them for his skate media?

better than most other 'outlets' for skate info/product.

find something better worse to bitch about.

[cherry]

you yankin' everyone's crank with this?

what's it matter to you if johnny no-ollie sees a Thrasher billboard and gets hyped to skate or turns to them for his skate media?

better than most other 'outlets' for skate info/product.

find something better worse to bitch about.

Always wanted girl to rip off the fucked up blind kids graphic with a “rick my crank” Rick McCrank deck!

[camel filters]

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Expand Quote

insane shit, that leo romero picture is so nice - the cloud pattern behind him is perfect

[close]

Im sure Reynolds thinks its nice as well, Ed - not so much.

[close]

yeah, that one is pretty funny. of the ones i've seen it's the only one that really shows any brand other than thrasher.

I specifically remember this was a welcome to toy ad also. They photoshopped the graphic out of the photo for a toy graphic. Can't find it now so maybe I'm imagining this...

[BALAKOV]

hellride bros

[DillsDarts]

honestly dont see how this is a big problem lol... Maybe some rando will get hype seeing romero & go buy a mag or sweater... Only puts more money back into skating... I always hate seeing the kid in a fox moto racing hat, monster in hand wearing a big DC shirt with a pair of destroyed vans Chukkas dressing & acting like they skate, but they are putting money back into an industry we all support aswell...... 

[HeapsCool]

This is the beginning of the end.

[TheBoognish]

What hard edge ? THIS is when non-skaters start getting on the skate bandwagon ?

Random non-skaters have been wearing Thrasher gear for years my dude. When Rihanna and Bieber were wearing Thrasher, my local shop couldn’t keep up with the Thrasher merch orders and made a bunch of money off of it.

I’d much rather see this than JESUS SAVES billboards everywhere.

[cky enthusiast]

honestly dont see how this is a big problem lol... Maybe some rando will get hype seeing romero & go buy a mag or sweater... Only puts more money back into skating... I always hate seeing the kid in a fox moto racing hat, monster in hand wearing a big DC shirt with a pair of destroyed vans Chukkas dressing & acting like they skate, but they are putting money back into an industry we all support aswell...... 

it’s true of any leisure industry- the people that sink the most money into goods are the people who are usually the least involved. bike shops sell 5 thousand dollar carbon fiber joints to people who think that’s what you need to be a cyclist the same way a shop will sell a complete, kicks and a full set of pads to me

[somefucker]

This is the beginning of the end.

relax.