Baker quietly stopped distributing them a bit ago
everything they’ve taken a chance on ended up a bust:
-917 (fell apart right as they took it on)
-Birdhouse (lost Saturdays steam as they took it on)
-IC
-Heroin (who the fuck buys it?!?)
Not to blow your theory out but Heroin is a success story and huge with the 30 and up crowd. Their drops sell through pretty consistently.
It seems like Bakerboys is down to do a distro deal for a drop or two and see how it goes. Honestly it's a legit way to do it. MaxAllure was also distroed through them for a time but has something else set up now. They haven't imploded and are still building the brand. You've got a point about 917, IC and Birdhouse but I think those fell apart more due to the brand manager (in this case Mikey) not putting in the work to sell a full drop through.
Mikey has been living rent free in my head for the past 24 hours or so. Does Illegal Civ I exist? I tried to find it and didn't see anything. It also doesn't have an entry on Skatevideosite whereas 2 and 3 do.
My pet theory now is that, through the Nak connection, Mikey was able to deliver the follow up to Cherry right after Cherry came out when hype was at a maximum. Cherry and Illegal Civilization 2 both come out in 2014 but Nak is in IC videos dating back to at least 2012. Apparently the Supreme kids weren't affiliated with IC but you wouldn't know it from watching IC2. They're all over it - the intro, full parts, end credits. Basically, IC as a brand was in the right place, right time but, full credit where it's due, Mikey shot a lot of that video and edited all of it and also has a pretty mid line at the very end. He was at one point a skate filmer.