Emerica containment thread

[Donkey Lips]

wow what a very bold and risky shoe

[doublesteveburger]

skated the gamma fresh out of the box yesterday

granted i was also breaking in trucks but they felt great straight out of the box

TTS with a tad bit of wiggle room that tight laces fixed right up

skated nothing but flat for about an hour, did my rounds and they held up great

flick feels nice and they're comfortable all around, too

i instinctively wanted to go back to skating my vans because i'm not used to this much padding in my shoe but i doubled down and i'm going on my second session today




hey tim if you're reading this - thank julian for me for making these look great in all his clips

[TreyPhillip]

Servold shoe from the summer 2024 catalog. Confirmed vulc. From what I've heard, emerica couldn't get enough accounts to preorder the servold with the new outsole to take the gamble on opening the tooling, considering it would have been a massive investment and sole tech can't afford any losses right now. Apparently the shoe was supposed to be dropped entirely, but was salvaged with a vulc sole instead.

Supposedly they fully promised Dakota a shoe and are sticking to it!!

[grassblade]

shoe is so ass

they deserve all the losses

[logjammin]

^ pretty harsh but I will add I'm genuinely pissed that the ksl g6's are getting discontinued and yet shoes like the Phocus and Servold are going to be in production. Leave the ugly and weird designs for etnies and és. Emerica has always been able to still keep my interest throughout the years with all the Reynolds releases and then the KSL's. Now it really does kinda feel like they're dying, to me anyway. There's nothing that stands out or continues the legacy. Even those Gammas are barely tolerable. Unless they start re-hashing more OG shoes from back in the day I might have to finally move on, and I really don't want to.

[Murge]

Im guessing im the only one that has no interest in OG shoes coming back? They was great then but I don’t wanna wear a huge bulky shoe in 2023. Shoes skate better now then the ones back then and aren’t as bulky now. I don’t get the “DC let’s do a ton of reboots” thing and I do like the gamma and ksl more than the originals cause they kinda slimmed them up and made an old model more modern.

[MetalAnkleMan]

I really hope im wrong but from what ive seen it looks like Hobans pro shoe has the same outsole as the Dickson, Wino and now Servold. I get that its cheaper to use the same sole and just slap a different upper but to me I view it as all the same shoe. I remember Fallen would use the same outsole on every vulc and you could skate any shoe and it pretty much felt the same, theres plus and minuses to this but when companies do this it doesnt get me to invested to want to even check out the new shoes / get excited for it

[FS_Overcrook]

If anyone’s looking for the KSL G6 before it goes out Holistic has a bunch of the Black White and This is Skateboarding colorways.

https://holisticskateshop.com/collections/emerica-ksl-g6

[oyolar]

Im guessing im the only one that has no interest in OG shoes coming back? They was great then but I don’t wanna wear a huge bulky shoe in 2023. Shoes skate better now. Than the ones back then and aren’t as bulky. I don’t get the DC let’s do a ton of reboots and I do like the gamma and ksl more than the originals cause they kinda slimmed them up and made an old model more modern.

I'm 100% with you. The only shoe I want Emerica to reissue is the Westgate runner.

[MusclesMarinara]

If anyone’s looking for the KSL G6 before it goes out Holistic has a bunch of the Black White and This is Skateboarding colorways.

https://holisticskateshop.com/collections/emerica-ksl-g6

I swear Holistic never drops the price on anything old.

[moonordie]

shoe is so ass

they deserve all the losses

Emerica doing Emerica things.
I agree with you. Emerica should go on a "hiatus" like éS did and get their shit together.

[DarkPools]

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shoe is so ass

they deserve all the losses

[close]

Emerica doing Emerica things.
I agree with you. Emerica should go on a "hiatus" like éS did and get their shit together.

Seems like if they focus all their money and attention on pleasing models on the G6 cupsole and vulc insole combo, and not get too weird, they'll do fine

[JugeL]

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shoe is so ass

they deserve all the losses

[close]

Emerica doing Emerica things.
I agree with you. Emerica should go on a "hiatus" like éS did and get their shit together.

Hiatus didn't really help éS to get their shit together

[pops]

skated the gamma fresh out of the box yesterday

granted i was also breaking in trucks but they felt great straight out of the box

TTS with a tad bit of wiggle room that tight laces fixed right up

skated nothing but flat for about an hour, did my rounds and they held up great

flick feels nice and they're comfortable all around, too

i instinctively wanted to go back to skating my vans because i'm not used to this much padding in my shoe but i doubled down and i'm going on my second session today




hey tim if you're reading this - thank julian for me for making these look great in all his clips

Give them some time and you'll get used to them. I didn't want to skate thinner shoes after skating a few pairs of cups lately. I rotate my Joslins, Gammas and KSL regularly and they feel awesome.

[oyolar]

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shoe is so ass

they deserve all the losses

[close]

Emerica doing Emerica things.
I agree with you. Emerica should go on a "hiatus" like éS did and get their shit together.

[close]

Seems like if they focus all their money and attention on pleasing models on the G6 cupsole and vulc insole combo, and not get too weird, they'll do fine

So what makes pleasing models? People complain that all their shoes are too simple and similar looking, but then don’t like or buy models that look different. Some people want reissues without any changes, other people don’t want the shoes to be the same (not talking about the sole issues on the OG - that bait and switch is a different complaint).

If it’s that simple, what would make a pleasing model that isn’t repetitive but aren’t too weird or too much like an Etnies or éS design?

[LebowskisRug]

Well it's because their models that are different are a bit polarizing. The Phocus is a good example- not many shoes are using rubber Ollie guards these days and especially not cups. The shoes have a unique sole combined with a unique toe cap and more simple Emerica paneling and it just doesn't jive. Remove the toe cap and it's a bit less jarring, but it is a conflicted design concept and the details matter.

The Servold slip on would look much better if the foxing didn't come up as high and the heel/collar didn't look quite the way they do. The State and even Globe shoes with a similar design also look thinner near the tongue even with similar foxing height. The Servold ends up looking way too thick all around for the style of shoe it is, which let's be real is a Dylan clone- a shoe based off a slim dress shoe.

[oyolar]

Do you mean the Leo skater slip (the one coming out in silver) or the Servold shoe posted above?

[camel filters]

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shoe is so ass

they deserve all the losses

[close]

Emerica doing Emerica things.
I agree with you. Emerica should go on a "hiatus" like éS did and get their shit together.

[close]

Seems like if they focus all their money and attention on pleasing models on the G6 cupsole and vulc insole combo, and not get too weird, they'll do fine

[close]

So what makes pleasing models? People complain that all their shoes are too simple and similar looking, but then don’t like or buy models that look different. Some people want reissues without any changes, other people don’t want the shoes to be the same (not talking about the sole issues on the OG - that bait and switch is a different complaint).

If it’s that simple, what would make a pleasing model that isn’t repetitive but aren’t too weird or too much like an Etnies or éS design?

The fact of the matter is, they don't have money to hire good designers. Being limited to either simple or different and ugly is a budget issue. So given their situation, simple is honestly probably the safer option.

[FUBAR]

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I got a pair of Gammas for $30 shipped off their site the other day. I couldn’t say no for that price, although I have a pair of KSL G6s ready to go, and a pair of six month old KSLs headed for the trash.

[close]

I just ordered a pair too. For that price it's a steal. Plus I want to try the cupsole and what a better reason to buy a pair lol.

[close]

Which gammas? I need the new Julian’s to come out cause the old colorway has gone back up to retail since the stock is low . I wish they’d just make a g6 constant for like $10 more or whatever it costs them.

[close]

I don’t know? These are all black and kind egg shaped when you have em on and look down at em

[close]

The all black? Yeah you have the regular Gamma and not the G6 since the G6 wasn't marked that low on the site recently

Makes sense…totally different sole than my KSLs, which I would have not noticed because I’m dumb. But for $30, Im down to try em.

[DarkPools]

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shoe is so ass

they deserve all the losses

[close]

Emerica doing Emerica things.
I agree with you. Emerica should go on a "hiatus" like éS did and get their shit together.

[close]

Seems like if they focus all their money and attention on pleasing models on the G6 cupsole and vulc insole combo, and not get too weird, they'll do fine

[close]

So what makes pleasing models? People complain that all their shoes are too simple and similar looking, but then don’t like or buy models that look different. Some people want reissues without any changes, other people don’t want the shoes to be the same (not talking about the sole issues on the OG - that bait and switch is a different complaint).

If it’s that simple, what would make a pleasing model that isn’t repetitive but aren’t too weird or too much like an Etnies or éS design?

[close]

The fact of the matter is, they don't have money to hire good designers. Being limited to either simple or different and ugly is a budget issue. So given their situation, simple is honestly probably the safer option.

And that's why I'm regularly seen in here vouching for the specific models that DO work from Emerica (and other soletech brands) because the simple, quality models they do get right are what people want/seem to like.

I can't be the arbiter of what satisfies the "pleasing" aesthetic comment I shared earlier. I spoke generally with that sentiment, as I'm not a shoe designer/marketer. In that, whatever is working for them that pleases the consumer is where they should focus attention, imo.

People like Wino Slip ons (vulc and cup), most of the G6 cupsoles, and would like proper reissues if they didn't spread themselves thin tech/cost-wise on those. Therefore, everything else muddies the water with their image/intent.

Every brand should hone in on what they are actually good at, primarily. Emerica is trying to do two things (from my POV) simultaneously and makes both lesser in quality to consumers than if they did a 80/20 split on safe vs risky. I know the G6 tech is expensive, but tech-ish shoes are selling right now, so if they could show skaters that the quality is there with some refreshing designs, I believe they'd do better. The vulc market is so oversaturated. Nearly every brand has a line of vulcs that all look similar to each other (Nike and Vans immediately come to mind), so thinning thr fat there is my top recommendation to win back favor.

TL;DR - Playing strategically safe with designs/tech that works and taking minimally risky design choices is where Emerica should be, until they have Nike, Adidas, etc. presence to convince people with wilder designs. That's my .02



@FUBAR no worries! At first glance, it could confuse anyone until they look a little longer/deeper at the photos/or in person. I hope they treat ya well, though!

[Kook Me Amadeus]

@DarkPools with another perfect summation of my (and likely many others’) feelings on Emerica.

The oncoming death of the pour-in G6 cupsole, coupled with the seemingly wide enough width of those brown Reynolds 480’s - is lighting my path away from SoleTech and over to the (somewhat ironically) greener pastures of #

Once I’m finished with the KSL’s I have on hand, I could be fully done.

But if the 480’s prove too narrow, I may be left with no other options than the Josl1n.

[thehogsniper]

Servold shoe from the summer 2024 catalog. Confirmed vulc. From what I've heard, emerica couldn't get enough accounts to preorder the servold with the new outsole to take the gamble on opening the tooling, considering it would have been a massive investment and sole tech can't afford any losses right now. Apparently the shoe was supposed to be dropped entirely, but was salvaged with a vulc sole instead.

Have shops been dropping emerica/soletech?

[oyolar]

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shoe is so ass

they deserve all the losses

[close]

Emerica doing Emerica things.
I agree with you. Emerica should go on a "hiatus" like éS did and get their shit together.

[close]

Seems like if they focus all their money and attention on pleasing models on the G6 cupsole and vulc insole combo, and not get too weird, they'll do fine

[close]

So what makes pleasing models? People complain that all their shoes are too simple and similar looking, but then don’t like or buy models that look different. Some people want reissues without any changes, other people don’t want the shoes to be the same (not talking about the sole issues on the OG - that bait and switch is a different complaint).

If it’s that simple, what would make a pleasing model that isn’t repetitive but aren’t too weird or too much like an Etnies or éS design?

[close]

The fact of the matter is, they don't have money to hire good designers. Being limited to either simple or different and ugly is a budget issue. So given their situation, simple is honestly probably the safer option.

[close]

And that's why I'm regularly seen in here vouching for the specific models that DO work from Emerica (and other soletech brands) because the simple, quality models they do get right are what people want/seem to like.

I can't be the arbiter of what satisfies the "pleasing" aesthetic comment I shared earlier. I spoke generally with that sentiment, as I'm not a shoe designer/marketer. In that, whatever is working for them that pleases the consumer is where they should focus attention, imo.

People like Wino Slip ons (vulc and cup), most of the G6 cupsoles, and would like proper reissues if they didn't spread themselves thin tech/cost-wise on those. Therefore, everything else muddies the water with their image/intent.

Every brand should hone in on what they are actually good at, primarily. Emerica is trying to do two things (from my POV) simultaneously and makes both lesser in quality to consumers than if they did a 80/20 split on safe vs risky. I know the G6 tech is expensive, but tech-ish shoes are selling right now, so if they could show skaters that the quality is there with some refreshing designs, I believe they'd do better. The vulc market is so oversaturated. Nearly every brand has a line of vulcs that all look similar to each other (Nike and Vans immediately come to mind), so thinning thr fat there is my top recommendation to win back favor.

TL;DR - Playing strategically safe with designs/tech that works and taking minimally risky design choices is where Emerica should be, until they have Nike, Adidas, etc. presence to convince people with wilder designs. That's my .02

Thanks - that was a clear direction / response to my comment.

My frustration comes from the fact that I really liked when Emerica was doing weird stuff like when they did the gold box relaunch with the Reynolds low and high G6, the Herman G6, Westgate runner and CC, even the Heritic G6 (and to a lesser extent the Dissent and Emery). I loved the Reserve collection (always wanted that emerald Spanky Reserve upper with the same materials and color on the G6 sole). But a lot of that stuff tapered off sales-wise while their simpler shoes must have sold better because the brand pivoted away from those more risky shoes. So when people complain that Emerica isn't trying anything new, it's because last time they did, people weren't buying them regardless of quality (the Westgate G6s and to a lesser extent CCs were tanks in my experience).

[TreyPhillip]

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Servold shoe from the summer 2024 catalog. Confirmed vulc. From what I've heard, emerica couldn't get enough accounts to preorder the servold with the new outsole to take the gamble on opening the tooling, considering it would have been a massive investment and sole tech can't afford any losses right now. Apparently the shoe was supposed to be dropped entirely, but was salvaged with a vulc sole instead.

[close]

Have shops been dropping emerica/soletech?

Had to slim the line down to 1 or 2 shoes at my local. Had the OG Dakota that was planned booked but didn’t re-book the vulc so no more Emerica.

[thehogsniper]

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Servold shoe from the summer 2024 catalog. Confirmed vulc. From what I've heard, emerica couldn't get enough accounts to preorder the servold with the new outsole to take the gamble on opening the tooling, considering it would have been a massive investment and sole tech can't afford any losses right now. Apparently the shoe was supposed to be dropped entirely, but was salvaged with a vulc sole instead.

[close]

Have shops been dropping emerica/soletech?

[close]

Had to slim the line down to 1 or 2 shoes at my local. Had the OG Dakota that was planned booked but didn’t re-book the vulc so no more Emerica.

My local was about to pick up Emerica but decided against it. in hindsight looking like a good decision.

[Donny_filmz]

i want the servold's tbh.

[JM]

@DarkPools with another perfect summation of my (and likely many others’) feelings on Emerica.

The oncoming death of the pour-in G6 cupsole, coupled with the seemingly wide enough width of those brown Reynolds 480’s - is lighting my path away from SoleTech and over to the (somewhat ironically) greener pastures of #

Once I’m finished with the KSL’s I have on hand, I could be fully done.

But if the 480’s prove too narrow, I may be left with no other options than the Josl1n.

What’s wrong with the Josl1ns? They are pretty much the best skate shoe.

[LebowskisRug]

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Servold shoe from the summer 2024 catalog. Confirmed vulc. From what I've heard, emerica couldn't get enough accounts to preorder the servold with the new outsole to take the gamble on opening the tooling, considering it would have been a massive investment and sole tech can't afford any losses right now. Apparently the shoe was supposed to be dropped entirely, but was salvaged with a vulc sole instead.

[close]

Have shops been dropping emerica/soletech?

[close]

Had to slim the line down to 1 or 2 shoes at my local. Had the OG Dakota that was planned booked but didn’t re-book the vulc so no more Emerica.

[close]

My local was about to pick up Emerica but decided against it. in hindsight looking like a good decision.

My local has them but they don't sell and they are always on sale. The owner won't drop them but the staff wanted to to make room for Asics or Cons, which kids are actually buying. And this is in an area where lots of Emerica riders live.

[Sila]

That non vulc Dakota looks alright. So it's not actually coming out? The details are confusing. Might pick up some Figgy G6's at some point. Love a simple cupsole.

[Daydream]

What’re the Emerica codes?

Let’s help em eem through