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Heard they are looking to move DC into a workwear boot brand, which is stupid.
I never understand someone buying something to completely destroy it.
Team page has really slimmed up, Shame Tommy Flynn was chopped.
Kalis should go back to adidas😎
they’re not turning DC into a workwear brand, authentic just licensed out the rights to a side company to make workwear boots with DC branding. This is aside from the company that DC is supposed to be licensed out to
SOo, authentic brands also have Volcom in thier portfolio.
Volcom also trying to shift to the work wear thing
Video ripped from their site:
https://cdn.shopify.com/videos/c/o/v/ab4c988705334da788ddd29cb5a1b4ad.mp4So then I looked up other "Authentic" Brands just to see what they are doing, Quiksilver and Billabong, both have "workwear" branded products
RVCA has a "Chainmail" line
Element had that Donny Barley line
so going that same route with DC makes sense, from a company like authentic. Flood market with identical product until it's not selling anymore.
I look forward to their next clearance sale