I read that interview with SJ about the OST line and he talked about having these super intense workshops with non-skate designers and stuff involved and bringing in Na-Kel and other pros to do wear tests and it was super confusing. I have no idea why he's pretending like co-creation sessions are some insane new business innovation.
This.
To be honest, and I'm not hating at, I liked none of the shoe SJ worked on (that I know of, because of interviews and shit). The 1 layer toe on the Samba ADV is just stupid, the Suciu ADV II doesn't look original at all and from the feeback I had they are less stable than the first one. And his work at lakai was kinda boring.
I like what is Aaron Hoover doing at lakai now tho.