Dear
@EmericaTM Some thoughts on a possible/hopeful 2021 relevancy:
Romero, Dickson, Spanky, Provost, Servold, and Leabres are sick. Your team is pretty much interchangeable though. The handrail hammer stoner metal tight jeans aesthetic is cool but if all your riders besides Spanky follow that template then they seem like legos. Interchangeable. Consider sponsoring some new, unique talents. A tech skater, a GX 1000 hill bombing psychopath, or a Fancy Lad type might be nice. I love Servold but I don't ever need to see him bs boardslide another handrail.
Christ-on-a-crutch... you gotta get some women and people of color representing your brand. C'mon man.
Get some ams.
Make tee shirts, hats, jackets, etc that are inspired. You've been phoning it in there for years. The Emerica logo is cool but you need to consider that it isn't enough to warrant a clothing purchase. Look to Indy, Spitfire, and Thrasher as brands that take their softgoods seriously.
Having insoles available for purchase is a fantastic idea. Vans insoles are garbage. Footprint is a dumpster fire and you guys could really do well with some cool tech and possible variety.
Make interesting video edits. Your instagram is like a wasteland besides reposts. Content of high quality breeds interest and brand loyalty: Polar is a good example. And when you look back at Green and note that Dickson didn't get a SOTY nod then that should tell you something about the failure of a formulaic approach since he killed it in that video.
The Gamma seems like a step in the right direction. Diversify and excel. The Shifter boot was cool. Not everything has to be Vans-Lite.
I think you might benefit from studying NB# as a company that learned from its failures.
Interact with skateboarding. Listen- we want you to do well but we can't save you. Ultimately the young skaters decide whats up and they are finicky and uneducated about Emerica's influential history. They need to feel represented and psyched.
Please don't be salty about this, Tim. I'm generally hoping you guys come out swinging for 2021. The Gamma looks nice. Jon Dickson is beyond incredible and Spanky is a wonderful, far out freak. Good luck! <3