Honestly I hope Reuben doesn't win. He'll be fine with or without this contest. The contest helps vault someone into the spotlight that might otherwise not be sponsored. I look at dudes like Tom K. and Crapp, and they rip, but I'm not sure anybody would take a ton of notice without the contest to promote them. Other dudes, like when Asta was in the running but didn't win, you'd see their footage and know they'd be just fine.
Either way, I'm hoping for Forest or John. Forest has his little character moments and he fucking rips. John, definitely rips but I don't think people would ever hear about him if it weren't for this contest.