I'm a huge fan of both Dylan, Dill, and the rest of the FA team for that matter, but everything else about this brand is just lame. Their image is sophomoric and gimmicky. None of the art has any substance, and quite frankly it's just lazy. Anyone can slap a black and white school photo they found at their mom's house on a board. Not to mention that Dill's been selling those same $90 hoodies for years now when Fucking Awesome was just a weird little streetwear venture. All of the products are just stale and uninspired, which is why I don't understand how anyone could say this brand is better than Bianca Chandon. Even though the majority of AO's products are obscure and eccentric, at least they have interesting roots and a bit of a story behind them. Many people might not agree that dance music and rave culture should be associated with skateboarding, but it's new and a step outside of the ordinary. FA is simply building a brand based off randomness.
To me, it seems like Dill is essentially trying to establish a customer base similar to Odd Future's fans. I'm not really into rap, but last time I checked, no one who actually listens to rap has paid any attention to that group since Tyler, the Creator came out with Goblin. The people who still buy Odd Future's music, clothing, and merchandise are most likely white teens from the suburbs. They're the 13 year olds with weed socks, who had to throw a temper tantrum at Zumiez to get their moms to buy them. Those kids are going to be the ones wearing FA. Their parents will buy them the shirts as long as they promise not to wear it to school. Dill knows that, and he'll be laughing all the way to the bank. But at the end of the day, he'll swear he has the most core intentions in the world for FA.
Topic: CONFIRMED: Dylan on Fucking Awesome [Skateboard Mag interview] (Read 44473 times)