semi related: I was in Tokyo on the weekend for a business trip and checked out two stores while I was there.
One was a completely indie shop and the other a nation-wide chain, apart from the actual size of the stores their product line was almost identical: polar, magenta, welcome, quasi, 5 boro, emerica, nike SB, adidas, nb#
The indie shop guys didn't even look up from their screens when I walked in which was kind of sad..
No real point to my post though; I guess it's always been that way in that shops will follow whatever is trending at a certain point in time