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how do folks feel about Nike ending their working relationships with small shops around the country? anyone know why they are doing this?
They aren’t. It’s the same stupid rumor that gets circulated once a year at least. It’s in the same category as “dropping the SB and just being Nike” , “bought Janoski’s last name/releasing a generic model to undercut his sales” or “cutting a ton of their riders”. None of these things ever happen and if Nike doe end it’s relationship with a few shops it’s usually a case by case scenario and not indicative of a larger move
It's a new year so it's time to spread the "I heard Nike is pulling small accounts" rumor again.
I live in a small ski town in northwest colorado, 3.5 hours from denver , we have 2 local outdoor skateparks, and an indoor skate"church" park , that acts as a sober , skate themed church. It's a good healthy skate scene here, even in the winter time. Our local shop is owner/operated, and has been a skateshop for 11 years. they do sell other shit like a wide variety of clothes , sunglasses, jewelry , goggles for winter and random knickknacks etc. but they only sell skate shoes. DC, emerica, Es, Vans, NB , etnies, and until the last 6 months, Nike SB and Adidas.
Adidas pulled their account 3 months ago I want to say, just stated in an email they were shrinking their network etc. I'm pretty sure those emails were shared here. Nike just did the same thing to them last week. I'm not sure the exact wording in the email but it was pretty much that.
It does seem indicative to me of a larger type of move since I feel like I've heard of more than a few shops having this happen with adidas / nike .
Our shop's owner does regret not becoming a quickstrike retailer years back, but said at the time it would have cost him a ton because shit was sitting longer then, but they always remained a solid customer of nike and seemed to carry the normal good shoes from them all time time with some cool dunks sprinkled in the last few years , GT blazers, blazers, bruins, janoski's were all available from them and would sell thru quickly. I am not spreading a rumor though, they definitely just lost their account.