I think I read an interview or something where Tony said he had the first four champions (Jericho, Mox, Omega, Hangman) mapped out and had that all booked and planned from day one. Shit got screwy with Punks first injury, because obviously he won the belt from Hangman and Tony probably had a decent run for him booked there. From then on he has had to scramble and book on the fly, which I don't think he is qualified for. Add in Punk's return which also had future months booked and then he lost punk, Omega, and the bucks, all of which had belts and booking plans.
It's just been a comedy of errors in AEW since Punk won the belt, and now I'm kinda starting to get why WWE makes their guys work so safe and a bunch of moves are banned and no pile drivers and all that shit. AEW has to keep 100 guys ready to wrestle because 50 of them are hurt at any given time.