Any 'new' truck, hell even a revival (Grind king, Royal, Fury...let's be real, no one thought GK was gonna make a come back) is almost destined for failure.
They have three things going for them because they are true:
Grind, literally the best out; smooth feeling like ace classics but harder metal (like an ACE classic/indy hybrid). They grind amazing farther for me at the same spots with the same speed, so yeah, perfect for, well...um, slappys? Makes Royals feel even more like ventures here
Grind clearance, which is pretty insane again, the best out there (IKP or not) something I am really noticing when skating say...literally everything out there.
Less wheelbite (true) which has a lot to do with how they turn, i.e., they give you a lot of controllable movement (like thunder) in the intial turn/setup timing window, then slow down and smooth out (the latter is where I wheelbite
with thunders...). These aren't a tight truck riders truck.
The name, I get it, capitalize on the slappy riders market (dominated by ACE and Indy)...naming a 'thing' is incredibly hard, I'm in the process of name creation with my team on a product (unrelated) and it's soooooo damn hard...everyone has a TM or (C) so you can't use what you want and the best option is always to just bonk people over the head with a name that describes what it actually is/is good for.
If you look at their insta, there is a lot of support, from them to the shops and community. Is it self serving? Sure is but they're selling a product and the best way to do that is show off your riders and shops that support you.