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***this is a message I received from Steve at Exit in Philly***
The "Berrics Unified" is a new Advertising program launched by Steve Berra and The Berrics.
If you watched the video, and some how were lead to believe this program was a way to "Keep shops from closing their doors" or to "Show you who the IMPORTANT skateshops are". That's because this is in fact what Steve Berra told you. He did not inform that this is a program established to MAKE MONEY, that these are shops who have to PAY to be considered important. Unfortunately for many core (and now considered unimportant) shops a new $5280 annual advertising budget is completely unattainable, because most shops are "outspent, and out advertised by large corporations".
Berra speaks of consumer morals and "The principals skateboarding was founded upon" instead of being clear with his audience, and letting you know the truth "he is here to take your money". The only solid truth to be found in this video can be found on your own. We are well aware small skateboarding businesses are closing left and right. The strong few who remain struggle to survive. The important shops are not paying for ad space on this website... If you want to find the important shops in your community you need to get out there and find them yourself. This should not be hard. You can find them building PUBLIC parks and spots, throwing demo and events, and teaching kids the true "principals skateboarding was founded upon".
A scan of the information and rates sent to shops who filled out an inquiry can be found here http://tweetphoto.com/wjtzapjj. Don't believe everything fed to by an actor reading from a teleprompter.
Just lost all respect for anything that has to do with Steve Berra and Eric Koston. Wow.
I wouldnt rope Koston into this crazed idea, he really doesnt seem to do much on the business side of the berrics...
Nah we can bring Koston in on this. He is more MONEY HUNGERS than the lot *nike,jessup,oakley*
Like P-Rod (markisa, forecast, proof, Primitive) Berra is trying to build an empire for his friends to come up, Not solely makin money for himself, AND I RESPECT THAT SIDE.
I Am all for the come up Let us all make some Loot off this shit, I like you Berra. But just like the GREEN movement,
Talk is Cheap, Motherfuckers keep telling others to support it and bring the topic up often to be associated with the Positive side of it.
Fuck ALL of you companies laying in bed with Execs. Do something
REAL for the skateshops. Jus trying walking into one of these independent shops you guys.... I HOPE HOPE the sound of the crickets and the Buzzing lights (I AM HEARING CURRENTLY) will help you guys reconsider your strategy to "SUPPORT" us.
But ya'll Making million dollar deals without us in mind... And I know NONE of you are going to change. So.just.ANOTHER.useless.rant.