Xoflipxo or something?
Correct you are! That was our boy, Ruben Chicas.
He had come to the defense of that Create kid, Jordin, and only made the situation waaay worse by attracting the ire of one Mr. Edmund Lawndale, who promptly took him and the fledgling skate/lifestyle company to task & that was the last anybody seems to have seen of the dood, OR the brand*.
None of his experience as a bus boy at the Cabana Club had prepared the young Chicas for the sternly worded dressing down he received from Ed on these here message bloards.
What a time to have
been alive on SLAP, indeed!
*
Disclosure: this assertion is NOT (in fact) factual. User xoflipxo returned to post a couple/few times later on AND to the best of my knowledge, Create still operates a brand forward skate retail space on 6th Street in SF. I still maintain that NOBODY sees them or their product "in the wild" around here, regardless.