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what's that guy doing
already fucking with his new trucks
Trying to give the impression that they are assembled by some guy in his garage, and not... well whatever the factory is like.
That is Joey Tershay.
Joey has a few things on his resume, including working at Deluxe Distribution and also for Independent and designing some of their earlier trucks, as well as starting his own truck brand, this funny little company called Ace, along with his buddy Shrewgy.
Joey likes to tinker with stuff, so it makes sense that he would be the guy to have his pic on the ad.
Hope that helps.

Post from shrewgy
https://www.instagram.com/shrewgy/p/DDugdRxvLX0/20w
Happy birthday to the guy with the biggest heart I know, Joey.tershay
This photo from 2007 is at the humble beginnings of @acetrucks Joey had been working on Ace for over a year when I drifted back into his daily life. He allowed me to be part of the company, fulfilling a self-prophecy I had made way back in our days together at Deluxe Distribution. I had always said my dream would be for one of the people I had helped in their skateboarding career to reach back and provide me with employment.
Today we honor Joey, long may he live!
I love you Joe
@Xen I didn't realise this was the video from the link you posted until I went back to have a look. I just saw it when I googled Joey Tershay, but the inside of skate distros are always interesting to me.