Just got my $13 wheels and they're definitely from creative. You can make out the speedlab graphic on a couple of them very faintly, so I guess they probably wiped it off with acetone or something.
The only thing "wrong" is that the bearings they sent aren't the ones in the picture, they're your run of the mill cheap metal shield "warp speed" ones but they do come with spacers and speed rings so I can't really complain since they were a dollar.