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Also if there's anything specific you'd like to see in a shoe description let me know.
Not really about the description, but on feet pictures could be cool. Lakai used to do this and I think sometimes it gives a more accurate idea of the shape/fit of the shoe. Granted, the pants that you choose for the picture is important too
yeah good call, I'll get that going. Thanks!
Also, on your instagram make some identificable hastags. People like to go through instagram and check other peoples pictures of your shoes.
Making a distingable yet easy hashtag can be good to build some presence on instagram especially among the young public.
Adidas and eS are good in the hashtag game (besides the #eS_ACCEL_Slim that is a too long # in my opinion), but Nike and etnies are kinda bad (most of the jamesons lines or maranas lines uses the same # in the etnies insta)
I can see something like #proper_cinex or #proper_rook for example. It's really easy to implement, and it can really help to build your visibility.